Jinjiang Inn Co., Ltd. is a subsidiary of Jinjiang International Group, the largest comprehensive tourism enterprise group in China. It is the first in China to operate and manage the "Jinjiang Inn", the largest economic hotel chain in China. professional company.

The company was founded in 1996 with a registered capital of RMB 172.97 million.

The "Jinjiang Inn" trademark is a famous trademark in Shanghai and a well-known brand of China's economical hotel chain.

Since the establishment of the company, the company has taken the corporate service concept of serving customers wholeheartedly and making customers completely satisfied, the business purpose of promoting business development, creating a win-win situation, and giving back to the society, and innovative development and casting. With details and pursuit of excellence as the entrepreneurial spirit, we have created a third-generation economical hotel that is simple and refined, with high taste and highlighting home features; we have established an independent reservation system with advanced facilities and complete functions, as well as the Jinjiang Star website and member club; we have created a system It also has the unique management model of Jinjiang Inn; it has established the Jinjiang Inn Hotel Management College, which specializes in cultivating various management talents for economical chain hotels.

The company manages hotels through Jinjiang Inn brand management, sells franchise rights, and provides franchised hotels with comprehensive support and services such as branding, sales, management, training, and technology.

In order to promote the healthy and orderly development of the Jinjiang Inn brand franchise, the Jinjiang Inn hotels operated and managed by the company are based on unified business projects, consistent service logos, standardized management standards, advanced marketing strategies, convenient operating systems and chain The network-connected and resource-sharing model provides guests with Jinjiang Inn quality services, which are characterized by "cleanliness and high quality, economy and comfort, safety and convenience".

Over the years, the company has practiced the business philosophy of an economical hotel chain that keeps pace with the world with its honest and pragmatic style and the spirit of advancing with the times, creating today's achievements and gaining customer satisfaction and market success. recognition and respect from society.

Today, the company not only owns the well-known brand "Jinjiang Inn" for economical hotel chains, but also owns "Jinjiang Inn", which is designed to meet the needs of general business guests and the general public and is characterized by "nutrition, affordability and fashion". Chef" catering brand.

By the end of 2005, the total number of Jinjiang Inns reached 110 (including projects under construction), with 15,475 guest rooms, outlets covering 20 provinces and cities in China, distributed in 37 cities across the country; assets under operation and management amounted to 1.5 billion yuan.

The company’s short-term goal is to develop 200 Jinjiang Inns, and its strategic development goal is 1,000.

The company will continue to actively promote the strategic development process of Jinjiang Star with a high starting point, high goals, high standards, high speed and more professional operations, and strive to build Jinjiang Star into a brand with consumer trust and loyalty. The international chain brand sets sail and goes global with unremitting efforts.