Everyone knows that when it comes to Chinese food, it is really "broad and profound". Every place has its own special snacks, and some braised foods are very popular. In the domestic market, they are "extremely delicious" ", "Huang Shang Huang" and "Zhou Hei Ya" should be the three most well-known braised food brands. In a certain period of time, Zhou Hei Ya was the "leading brand" in the braised food market. And he earned tens of billions of assets through "Zhou Hei Ya" and changed his wife's nationality in order to go public. What's going on now?

As far as the author knows, the founder of Zhou Hei Ya is indeed named "Zhou" and named Zhou Fuyu. He was born in a poor family in Chongqing. Although he failed to change his luck through knowledge, when he was 19 years old, Together with his brother and sister, he went to work in a stewed vegetable restaurant in Wuhan, but maybe because "newborn calves are not afraid of tigers", after working for a year and making a little money, Zhou Fuyu decided to start a business.

Zhou Fuyu is also a smart man. He realized that if he wanted to succeed, he had to build his own brand. After some research, the delicious "strange-flavored duck" was born. Then he came up with a way to let customers try the food for free, which he still uses today. Later, he registered the trademark "Zhou Hei Ya" and began to move towards branding and enterprise. In 2016, it was successfully listed. In this way, he earned tens of billions of assets by relying on Zhou Heiya.

However, Zhou Heiya's listing was repeatedly blocked at the beginning. On the other hand, Zhou Heiya's investors even set a time limit for Zhou Fuyu to go public. Therefore, in order to speed up the listing, he finally had to change the The nationality of his wife can be used to bypass the review of the Ministry of Commerce in accordance with the standards for foreign investment listings. However, Zhou Fuyu, who worked hard to go public, is now facing difficulties. "Juewei" has overtaken Zhou Hei Ya through franchise stores, which has caused Zhou Hei Ya's market value to be continuously "cut in half".

Although Zhou Hei Ya has been adjusting its strategy since last year, for now, it still has little effect. Which one do you think has better braised food among Juewei, Huang Shang Huang and Zhou Hei Ya? eat?