The registration of the clear Aidang trademark was rejected. Why? A trademark is a brand or part of a brand registered in accordance with the law by the relevant government departments. Trademarks are protected by law, and the person who registers the trademark has the exclusive right to the trademark. There is a difference between registered trademarks and unregistered trademarks in China. Registered trademarks are protected by law, while unregistered trademarks are not. So what is the use of trademarks? The value of a trademark is that it is an intangible asset of the enterprise. He couldn't put a dollar amount on it. Generally speaking, the higher the recognition of a trademark, the higher its value. The role of a trademark is to protect the trademark registrant by ensuring that the trademark registrant has the exclusive right to identify the source of goods or services, or to license others to use them for remuneration. Beautifully designed and meaningful trademarks can often attract more consumers' attention. Give the product points. However, some things cannot be used to register trademarks. For example, it is the same as or similar to the country name, national flag, national emblem, and military flag of the People's Republic of China. Exaggerated and deceptive propaganda that is ethnically discriminatory, harmful to socialist morals or has other adverse effects. If the registered trademark does not comply with the regulations, it will be rejected according to law. On March 15 this year, the State Intellectual Property Office announced its legal rejection of 17 trademark registration applications including Clear Love. In 2020, there were conflicts on the Sino-Indian border. Four PLA soldiers died as a result. "Clear love is only for China" is the battle slogan written by martyr Chen Xiangrong during his lifetime. However, the four words "clear love" have been registered as trademarks by individual companies and natural persons. They are used to seek improper benefits. This behavior not only desecrates the spirit of heroes and martyrs, but is also inconsistent with socialist values ??and has a very bad impact on society. Our country is very tolerant when it comes to registered trademarks. Most of the regulations are in line with the bottom line in the minds of the broad masses of people. The behavior of these entities and natural persons registering the Clear Love trademark has violated everyone’s bottom line. I hope everyone can follow laws and regulations when registering trademarks in the future.