1. deposit: After Tmall passes the check-in stage, it needs to pay the store deposit to activate the store. Generally speaking, the deposit for flagship stores and specialty stores is 50,000 yuan, and the deposit for franchise stores is 6,543,800 yuan. If the trademark authorized by the store is TM, 50,000 yuan will be added on the original basis.

2. Annual software service fee: The annual software service fee is referenced by Tmall according to the main categories of merchants, and it is also a fee of 30,000 yuan to 60,000 yuan after approval. Take the year as the unit, from the date of opening the store to the end of February of the year 65438+. For example, the annual fee corresponding to the main category of the merchant is 30,000 yuan, but he opened the store in June, so he only needs to pay an annual fee of 6 months, which is about 1.5 million yuan.