"PORSCHE" was once translated as "porsche", and word mark, a Porsche brand car, adopted Ferdinand porsche, the founder of German Porsche Company (he worked as a designer in Mercedes-Benz Company, left Mercedes-Benz Company in 193 and founded Porsche Design Company. His first successful work was Volkswagen's "Beetle" car. ) surname, graphic trademark adopts the shield-shaped city emblem of Stuttgart, which is owned by the company. In 1948, the first sports car named after Porsche came out. Since then, "Porsche" has occupied a place in the sports car world with superb technology and elegant artistic modeling.

The word "Porsche" is at the top of the trademark, indicating that the trademark is owned by Porsche Design Company; The word "STUTTGART" in the trademark is above the horse, indicating that the company is headquartered in Stuttgart; In the middle of the trademark is a fine horse, which means that Stuttgart is rich in a rare stallion; On the upper left and lower right of the trademark are the patterns of antlers, indicating that Stuttgart was once a good place for hunting; The yellow stripes on the upper right and lower left of the trademark show the mature wheat color, which indicates that the grain is abundant; Black in the trademark represents fertile land; The red color in the trademark symbolizes people's wisdom and love for nature. From this, an exquisite, profound, delicate and beautiful pastoral landscape map is formed, which shows the glorious past of "Porsche" and indicates the bright future of "Porsche".