1: Identification and anti-counterfeiting methods provided by the Consumers Association:
Trademark identification
The surface of the Kweichow Moutai trademark is smooth and flat, the font color and pattern are clear, and Counterfeit products are relatively crude. When purchasing, please look for the words "Produced by Kweichow Moutai Co., Ltd." and "Kweichow Moutai".
Inkjet code identification
The inkjet code is located on the lid of Kweichow Moutai. It consists of three lines of numbers. The first line indicates the date of production, and the second line indicates the batch of production. The third line of data indicates the serial number of different batches shipped from the factory. Check these three lines of data. Among them, the factory serial number is 5 digits, and the three lines of data are unique. A pair of true and false can be known. If there are two bottles of wine with the same three rows of data, one of them must be fake wine; the factory serial number is 4 digits. Yes, if the three lines of data for a box of twelve bottles of wine are all the same, it is normal. This is one of the company's measures to prevent cross-selling. At this time, the place where the wine is sold is inconsistent with the sales direction indicated by the serial number, and further identification is required. Under normal circumstances, opening the bottle cap and printing the code will be destroyed.
Anti-counterfeiting label identification
The anti-counterfeiting label is located on the bottle cap and uses the most advanced anti-counterfeiting technology. Each box of Kweichow Moutai comes with an anti-counterfeiting identifier and operating instructions. The anti-counterfeiting mark will be identified by illumination and the English letters "MT" will appear. When the angle of the bottle is changed, the characters will appear faintly and dynamically.
Anti-counterfeiting phone identification
There is a logistics barcode on the packaging of the first bottle of Kweichow Moutai. After peeling off the barcode and peeling off the surface, you can see the unique 16-digit phone number that cannot be repeated. Anti-counterfeiting code, dial the phone and follow the voice prompts to get the query results. If this number has been queried, you need to purchase with caution.
Two: Commonly popular methods of identifying authenticity
The sensory identification method of Moutai is as follows:
(1)Manufacturer identification
Moutai Distillery has not entered into a joint venture with any other manufacturer, nor has it shared its trademark licensing rights with any manufacturer, nor has it established a factory. Second factory and branch factory, etc. Any "Moutai" marked as being produced by an associated factory, the first factory, the second factory, or a branch factory is absolutely certain to be fake.
(2) Registered trademark identification
The entire bottle of Moutai is affixed with the registered trademark "Kweichow Moutai", which is printed on imported 100g stencil paper and is used for 500ml bottles. The size of the trademark paper is 90 mm x 125 mm. The pattern of the domestic wine trademark is divided into three parts: in the middle is a 60 mm wide white diagonal strip from the upper right to the lower left, with two thin black lines and four thick black lines at the top and bottom respectively, and the five red "Kweichow Moutai" The words are sandwiched in the middle. There is a 13 mm wide gold strip at the junction of the diagonal belt and the upper left corner, with four black characters "Famous at home and abroad" on the strip. In the upper left corner is a red color block, with a white circle with a diameter of 35 mm and a gold edge in the middle. Inside the circle are circular wheat ears, golden gears and red five-pointed star patterns from top to bottom. There is a thin gold line where the diagonal strip meets the lower right corner. On the red color block in the lower right corner, there are eight white words "Produced by China Moutai Distillery", and under the white words there are black words "53% VOL, 500mL" indicating the alcohol content and capacity. The specifications stated on the back of the bottle are 65 mm x 85 mm and are edged in red. There is a 10 mm wide white border around the edge. The date of manufacture is in blue Arabic numerals. The trademark is beautifully printed, with accurate colors and even trimming.
The trademark and back sticker of the fake "Maotai" are printed on ordinary paper. The trademark specification is 100 mm × 140 mm, and the back sticker specification is 133 mm × 85 mm. The color matching of various patterns is confusing, the layers are unclear, the colors are light, and the specifications are inconsistent. The fonts used are also obviously different from the real trademarks. The factory date is written in red or other colors.
(3) Identification of packaging materials
The bottle of Moutai is a milky white glass bottle with a big red threaded twist-off anti-theft aluminum cap and the words "Kweichow Moutai" on the top. It is written in white, and there is no inner stopper in the mouth of the bottle. The whole bottle of wine is wrapped with a piece of high-quality square leather paper and packed in a color box: the outer packaging color box is made of imported white paper plus fine corrugation. The font and color on the box are consistent with the trademark and back sticker.
Fake "Maotai" bottles are sealed with red plastic caps of different shades, some are transparent without words, and some have fake "Maotai" characters. The bottle caps are either white or red. The lids also have different wall patterns, including yellow twist-off aluminum caps, and plastic lids with twist-off yellow aluminum caps. There are several types of inner plugs: spiral type, waistline type, flat top type, etc. The outer packaging box is made of unqualified and low-quality leather paper or other materials.
(4) Identification of sensory characteristics
Moutai is made from wheat, fermented eight times, and stored for two to three years before leaving the factory. Its unique sensory indicators are that the wine is colorless and transparent, with a mellow and sweet aroma when drinking, no suspended solids and sedimentation, a prominent aroma, elegant and delicate, a mellow body, a long aftertaste, and a long-lasting aroma in the empty cup. Fake "Maotai" is mostly counterfeited with sorghum wine, Baigan wine, prepared wine, etc. It is difficult to have the color, aroma and taste characteristics of Maotai wine.
Characteristics of counterfeit and shoddy products:
(1) Trademark and back label: Counterfeit "domestic sales" Moutai is relatively common. The trademark is an imitation of the original version. Its specification is 100×140 mm and the back label is The specifications are 113mm x 85mm. The fake trademark and back label are printed on plain paper. The color of the pattern is light, the layers are unclear, the color matching is confusing, and the specifications are different. The font is obviously different from the genuine product, and the factory date is in red or other colors.
(2) Packaging materials: Fake products often come in counterfeit packaging. Use different shades of red plastic caps, some are transparent without words, and some have fake "Maotai" words. The bottle caps are white or red, with different vertical lines on the edge of the cap, and different cap tops. There are yellow twist-off aluminum caps and twist-off yellow aluminum caps with plastic caps. The inner plugs include spiral, belted, and flat. Several types of tops. The outer packaging is unqualified low-quality leather paper or other paper materials. (3) Sensory, physical and chemical indicators: Most of the fake products are sorghum wine, Baigan wine, and prepared wine, which cannot reach the sensory, physical and chemical indicators of Moutai.
(4) Sales channels: Counterfeit products found on the market are sold with fake invoices, delivery invoices, bills of lading, etc. The forged official seal or ticket header has the words "Huairen County" and the invoice specifications are relatively small. Small, some fake tickets are divided into grades, or marked with genuine, defective, original, etc., and the price is out of control.