2. At present, we use four kinds of cards most, namely, WF card, P card, American bank card and Hong Kong all-in-one card. The relative cost of WF card and P card will be higher, but each has its own advantages. That is to say, if you want to open other sites, such as Britain, Germany, Canada or Australia, you can ask the service provider of P card or WF card to open these sites to collect money, without applying separately, so that your collection will be much easier. American bank cards may involve tax payment;
3. Tax exemption should be involved when applying. You should fill in some forms, such as W8, W9 and some VAT tax numbers in Britain.
4, the best operation plan for men and women of shock absorber spring: You should according to your actual situation, such as what kind of operation level you are, your own economic situation. If your financial situation is not very good, then I suggest you register directly with your domestic identity. Register a seller's account with a domestic credit card. But many people will reflect why they have been unable to register. First of all, avoid places with high risks. One of the reasons why it is difficult for us to register is that many sellers in our country cheat on Amazon, which leads to strict censorship of Amazon. The most deceptive industries are 3C, clothing, shoes and so on. So you can take a fine-tuning plan when registering. First, you can register some unpopular industries. After the registration is successful, we will start selling, and then slowly open other categories. Of course, it can be done at once by spending money to find someone, and the price on the market is more than one thousand to two thousand.
I chose Amazon as a cross-border e-commerce company because it is relatively fair and doesn't need too many interpersonal relationships, social relationships or office politics. So I want to get my reward through my own efforts in such a fair environment.
5. After we register successfully, we must ensure that the account can't die. If the account is suspended or the sales right is cancelled, our account can sometimes be returned. First of all, look at the reason why your account was blocked. If it's not too serious, you still have a chance to complain. Only once, if we can grasp it well, there is still a chance. We should write our own petition letter according to our actual situation. We have to write a letter of complaint, so we can't rush it. We should fully prepare our complaint conditions, write our complaint letter and then make a complaint, so as to get our account back at one time.
6, infringement will die, this is one thing that everyone should know. So we should consider how to avoid infringement. The simplest thing is brand inquiry, go to the trademark offices of various countries to inquire. A seller was revoked the right to sell, but when he complained, he explained that he had consulted Amazon's customer service before selling and said that his products could be sold. The customer service replied to the email and said yes, and then his account was returned. Of course, the most effective and professional is the consultation of the corresponding lawyer, but the cost is high. Also, if we have conflicts with American brands, we'd better not have conflicts with them. After all, it is a local seller.
7.AM is not allowed to load and open stores repeatedly, but everyone is worried that their accounts will be blocked, because this is a problem that many people will encounter. So you might need a spare account or two.
What we are talking about now is the relevant part. Why is Amazon tied up? Because it can't let you repeat PO goods. A product, according to the probability, will have a turnover rate of one in ten thousand. If I have100000 products, our turnover will be more. So in order to prevent you from repeatedly putting products on the shelves, Amazon will stipulate that the same person can only put a product on the shelves once. But how to judge whether it is the same person depends on your actual data and network data. Lenovo is inevitable. The safest thing is that a person only has one account and then sells it in his own network. But Amazon often dies, so we usually have one or two accounts. In order to save costs, how to operate multiple accounts at the same time? Then I'll talk about the operating experience of one network with many numbers. ADSL network, two routes, two modems and two chassis. Each computer corresponds to a route and a modem. Dial once before surfing the internet, and the IP address will be different.
9.9. After the ODR exceeds the standard, you have a higher chance of coming back. The most important thing in ODR is not the return rate and bad review rate, but the quality of your products, your feedback to customers and whether you can reply in time and do your own service well. Well, in these two aspects, ODR exceeding the standard generally does not appear.
Q&A: The global application address is on Amazon's website. Just apply it. If it is an individual application, for example, if you want to start selling in the United States, you can apply for a seller directly on Amazon. The success rate of application depends on the industry you apply for and your understanding of the application rules.
Q&A: One-card card is used in the mainland of Hong Kong, because there will be about 3% exchange loss when US dollars are converted into Hong Kong dollars. Only China Merchants Bank has business in the Mainland, and the fastest way to handle it in Shenzhen is to go to Hong Kong without queuing.
12, after we have the account number and payment method, we will consider what products to sell next. The first is whether our products will be liked by people; The second is the logistics mode of products; The third is how to describe keywords and so on. After the product, there is a problem of drainage, and after the drainage, there is a problem of transaction rate, which is our conversion rate. Finally, it is our service.
When looking for product ideas, we should consider the following information:
Age, gender, cultural preference, income level, online shopping habits, online shopping media, search habits.
Regional, seasonal,
market competition
After-sales service demand
My personal conclusion is that the more people care about the price, the more demanding they are on our service.
13, there are two ideas for product development: one is to see if there are any hot products in the market, and then do it yourself; Another is to create demand. But we are different countries, and it is difficult for us to understand the needs of customers, so it is difficult for us to achieve the second point.
14, if you want Amazon to be one of your life goals, then you'd better apply for an American trademark. It is not expensive to apply for an American trademark. Shenzhen also has policies. You can apply for an American trademark, or you can apply for a subsidy of 5000 yuan from the government.
15, how to drain. Drainage is divided into internal drainage and external drainage. In-station drainage, if you want more traffic, you must first look at whether your products are competitive. Then, is your picture attractive and your title in line with the rules? Your price and logistics mode, etc. Your goal is to attract your target customers and make them sticky and repeat purchases. In addition, follow-up, promotion and advertising should be done.
Drainage outside the station can be drained through SNS or other advertising methods.
Here is a method suitable for this kind of products. Others sell products that you can't sell well, or products that sell well and suddenly don't move. You can go to Taobao or your friends to buy your own products, which can improve the ranking, which is common to many platforms. About how to do a good job of service.
We must constantly improve our service according to customer feedback. The best service is to minimize service requirements and improve our perfect order rate.
16, I now have a customer feedback. First of all, we send the first email to the customer four to five days after the delivery of the goods or two to three days according to your own logistics time. You can write: Dear customer, your email has been sent. What's the email number? You can check your logistics information there. I am XXX. Please feel free to contact me if you have any questions. The second email can be the first day or the second day after our customer receives the product. You can write: Dear customers, thank you for purchasing our products. How do you use them? Is there a problem? If you think it works, can you give us a good review? The third email should be based on your own situation. If you have confidence in your product, you can ask about its use around the fifteenth day. In this way, your feedback rate can be improved. If customers reply to you by email, then these customers are gold customers. You must write down their emails, and then you can send an email to express your thanks and recommend your products and stores.
Ideas determine the way out, and details determine success or failure!
17, there are three cases to share with you.
One is a company in Guangzhou. Their orders are few, but their annual sales can reach tens of millions of dollars. The product they made is like this. There are many pornographic areas in Europe, as we see in the movies, which are the so-called red light areas. There is an iron cage in the pornographic place, in which a hot girl is dancing. What this company mainly does is this kind of big cage. Their orders are small, but they sell a lot. Because their unit price is very high. Because what they found was a blue ocean.
Another company's bill is only 30 to 50 a day, but its annual sales are several million. There are only twenty or thirty people in the company, so everyone's salary is good. They make sports equipment, and all the equipment is sent abroad directly through China. Every product is sold in limited quantities.
These two cases can be named: the choice of products should be differentiated, whether it is the use, the way of sales or the division of the market.
Another is that when I first started to do AM myself, we all followed suit, that is, when we saw other people's products doing well, we followed suit. But I was warned by a bigger store when I was sold. Because we are a small company, it doesn't matter, so we didn't sell it. But not long after, I found that more and more companies that warned me were selling their own listed companies, and the first batch were those with low prices. Later, the store disappeared, and there was only one possibility, that is, it was closed after being sued.
Therefore, we can know that what is done well at first may not be done well later. Now you are doing worse than others. As long as you take it step by step, you can do better than others. Persistence+seeking stability
18, we can find the rules suitable for our e-commerce from traditional industries. Think about what traditional supermarkets do better. Wal-Mart and Carrefour are catchy. And consumers are more subdivided. There are 100 orchards in Shenzhen. Including some small supermarkets around us, their sales groups have a high repeat purchase rate. Therefore, there will also be small and beautiful shops like small supermarkets in our e-commerce, and the repeat purchase rate will be surprisingly high.
19, and as an e-commerce, we must learn to look at the problem from a development perspective. For example, we just started AM. At that time, several products supported 80% of our business. Looking back later, I don't care about those products. I have newer and more favorable products to support my development.
We should remember that our society is progressing, our consumption concept is also changing, and the products we consume will also change. Therefore, we must constantly analyze and think about what customers need at this stage, and those products will be suitable for the current consumption trend, not just satisfied with the status quo.
Don't dwell on a customer service problem, difficult customers and other trivial matters. Doing more important but not urgent things will create more value!