Meaning: Hongxing Erke's trademark is like a soaring swan, which means that like a swan, one has high aspirations, is unafraid of challenges, continues to struggle, and becomes an outstanding example. Hongxing Erke defines a spirit - advocating the corporate philosophy of tenacity, hard work and progress.

Hongxing Erke Industrial Co., Ltd. (ERKE) was founded in June 2000 and is headquartered in Xiamen City, Fujian Province. At present, it has developed into a large sportswear enterprise integrating R&D, production and sales with nearly 30,000 employees.

Brand Proposition

TO BE No.1 (Towards the First)

“TO BE No.1” advocates a tenacious and hard-working spirit. The spirit of struggle is the determination and courage to be the first in the world and strive for first place; it represents the unyielding ERKE people's desire and pursuit of success; it advocates a high-level, high-level spiritual transcendence and extension. ?

Hello, In the sun

Different from the tenacity and hard-working spirit advocated by "TO BE No.1", "Hello, In the sun" "It is closer to the needs of the current young consumer group and conveys an optimistic brand attitude.

Hongxing Erke hopes that the brand will play the role of a positive energy producer, encouraging young people to maintain a positive and optimistic attitude at all times, smile at everything, show their own passion, happiness and vitality, and inspire creativity strength, imagination and unlimited energy.