The creation of a 5S grassroots trademark service model by the Tai'an Municipal Administration for Industry and Commerce was rated as one of the "Top Ten Most Influential Trademark Events in China in 2011-2012"
Brand power to boost urban development On June 14th, good news came from the 2013 China International Trademark and Brand Festival: Tai’an Municipal Administration of Industry and Commerce’s creation of a 5S grassroots trademark service model was rated as one of the “Top Ten Most Influential Trademark Events in China in 2011-2012” and became one of the most influential trademark events in Tai’an City. The highest honor for trademark work so far, and also the best interpretation of brand building in the city's industrial and commercial system. Today, the power of the brand is like a sail of encouragement, boosting Tai'an's confidence in scientific development and sailing away.
Golden business cards dress up the brand’s new image in Tai’an
In modern society, trademarks embody culture, taste, and fashion, and represent a certain identity and status. They are helpful for enterprises to improve their market competitiveness and marketability. Occupancy has an irreplaceable role. The number of Chinese well-known trademarks owned by a city reflects the development level and economic strength of a city to a certain extent.
The China International Trademark and Brand Festival, held every two years, is the highest-level, largest-scale and most influential brand event in China today. The theme of this year's event is "Calling on the Power of Trademarks to Promote Prosperity and Development." The "5S Grassroots Trademark Service Model" was successfully selected as one of the ten most influential trademark events in China in 2011-2012, marking that Taian's trademark work is at the forefront and that the construction of trademark strategic mechanisms has achieved significant phased results.
From a total of more than 100 registered trademarks 30 years ago to more than 11,000 registered trademarks today, the development of Taian's trademark work has gone through an extraordinary journey.
As the first city in the province to carry out famous trademark selection, the Municipal Administration for Industry and Commerce organized the first "Taian Famous Trademark Consumer Selection" event in 1991. Especially in recent years, with the specific guidance and help of the Provincial Administration for Industry and Commerce, the Tai'an Municipal Administration for Industry and Commerce has continuously improved the construction of the trademark and brand resource library, actively broadened the channels for brand creation, improved the level and level of striving for famous (famous) trademarks, and promoted In order to further carry out the work of striving for innovation. They created a 5S grassroots trademark service model of trademark awareness (Sense), trademark atmosphere creation (Surrounding), trademark registration guidance (Steering), trademark usage standards (Standard), and well-known trademark striving (Striving), clarifying the grassroots Regarding the issues of "what to do, who will do it, and how to do it" in the trademark work of the industrial and commercial office, the creation of the 5S grassroots trademark service model and the implementation of the 5S all-round service system have effectively promoted the construction of the trademark service demonstration office and extended and cultivated multiple trademark strategies. Demonstration enterprises, thereby promoting the construction of trademark strategy demonstration parks, advancing the implementation of trademark strategies, and driving the development of local economy. In August last year, the Provincial Administration for Industry and Commerce held a province-wide trademark supervision on-site experience exchange meeting in Tai'an, promoting the experience and practices of Tai'an's 5S grassroots trademark service model.
Gold is found when the waves wash away the sand. After years of hard work in the market economy and efforts from all aspects of society, a number of companies with well-known and well-known trademarks have emerged in Tai'an City and have become leaders in Tai'an's economic development. "Taishan" brand gypsum board, "Jindoushan" brand crane, "TAISHAN" brand boiler, "Yinbao" brand meat products, "Fusikang" brand flour, "Yaote" brand dairy products, "Angel" brand Well-known and well-known trademarks such as bedding products have fully unleashed the brand effect and become the leader in promoting Tai'an's economic development.
Taishan Group Co., Ltd. is a national key high-tech enterprise integrating the research and development, manufacturing, sales and service of boilers, electric power, refrigeration and other products. Under the specific guidance of the Municipal Administration for Industry and Commerce, the group's "TAISHAN" trademark was recognized as a well-known trademark in China in 2011, and sales revenue increased by 11% that year. Since China is a party to the international Paris Convention for the Protection of Industrial Intellectual Property, being awarded a Chinese Well-known Trademark is not only influential domestically, but also enjoys priority protection rights in 174 contracting countries. Being awarded a Chinese Well-known Trademark helps companies expand foreign markets. . According to sales area statistics in 2012, the sales area of ??"TAISHAN" brand boilers not only covers more than 30 provinces across the country, but also enters international markets such as East Asia, Southeast Asia, South Asia, Oceania, Africa, and the Americas. The brand awareness is constantly expanding.
In 2012, only the export volume of boiler products increased by 35% year-on-year compared with 2011, and the profit increased by 30% year-on-year. "I never expected that a trademark could be exchanged for a huge loan. This time, the Industry and Commerce Bureau not only solved our company's financing problem, but also greatly promoted the company's transformation and technological transformation." Recently, Guangming Hoisting Machinery Group Co., Ltd. The company successfully raised 15 million yuan through trademark pledge loan business. Zhang Qingming, chairman of the company, was overjoyed.
Faced with the strong desire of party committees and governments at all levels to "transform, adjust, and create", the Tai'an Municipal Administration for Industry and Commerce quickly responded and actively explored the best combination of trademark services, including broadening financing channels, relaxing registration conditions, etc. Preferential measures have been introduced from multiple angles, and trademarks have become a new engine for economic transformation. Today, whether at the foot of Mount Tai or on both sides of the Wen River, people will happily tell you that trademark strategy has brought many benefits to local areas, enterprises, and the people.
In order to fully explore the cultural brand connotation of Taishan Tea, at the Tianping Industrial and Commercial Office, the birthplace of the 5S grassroots trademark management service model, they held the "Taishan Tea Brand Review Exhibition" to conduct reviews of 27 Taishan tea producers in the city. 36 trademarks and 73 types of packaging of processing enterprises were reviewed, and more than 200 comments from all walks of life were collected. A number of famous tea brands stood out. Up to now, the number of valid registered trademarks of Taishan tea has increased to 380, and two trademarks, "Taishan Daughter" and "Five Mountains Sovereign", have won the famous trademarks of Shandong Province. In 2012, Taishan tea production increased by 42% and sales increased by 50%.
The Anshan rice planting area is located in 9 administrative villages west of Da'anshan Village, Shanglaozhuang Township, Dongping County and east of Bali Bay. It has a long history of planting and a solid planting foundation. There are accurate historical records from the Qing Dynasty to the present day. . In order to increase the added value of agriculture, the industrial and commercial system actively provides suggestions. In June last year, "Ansan Rice" was approved as a national geographical indication certification trademark. During the Double Festival last year, the price per kilogram of rice increased five times compared with the original price, which provided farmers with Increase income by 2,000-3,000 yuan per mu.
After "Pruite" of Pratt Machinery Manufacturing Co., Ltd. was recognized as a well-known trademark in China, it further consolidated the country's number one advantage in China's stainless steel thin-walled container industry and has successively won the title of "Prut" for major famous liquor companies in the country. Providing complete sets of stainless steel equipment, economic benefits have increased at a rate of 50% in the past three years. The comprehensive economic benefits have ranked among the top in the same industry nationwide for eight consecutive years, and have ranked first in the light machinery industry in Shandong Province for six consecutive years.
Guangming Hoisting Machinery Group registered the "Jindoushan" trademark in 1997. It was recognized as a famous trademark in 2003 and as a well-known trademark in China in 2009. Relying on the independent intellectual property rights of China's well-known trademarks, they have established cooperative relationships with scientific research institutions such as Jinan University and Shandong University, established the Shandong Hoisting Machinery Automation Engineering Technology Research Center, and embarked on a path of independent innovation and leapfrog development. Yangliu Hoisting Machinery Industry Cluster relies on Guangming Hoisting Machinery Group and has developed 260 hoisting machinery manufacturing companies, forming a complete industrial chain with complementary advantages and professional collaboration. It is known as the "Hometown of Hoisting" and is known as the "Hometown of Hoisting". Named Shandong Province Trademark Strategy Implementation Demonstration Park and China's Top 50 Industrial Cluster Brands. Focusing on advantageous industries and emerging industries, cultivating high-profile trademarks has promoted the expansion and upgrading of traditional advantageous industries such as coal electrification, power transmission and transformation equipment, and machinery manufacturing. Emerging industries such as new energy, new materials, and new medicines have also developed by leaps and bounds. grow rapidly. Brand building is far from a day's work. Without responsibility, there will be no development.
Taian Municipal Bureau of Industry and Commerce carefully analyzed the new situation and new tasks currently faced, guided by the concept of "Taishan Industry and Commerce, Dare to Take Responsibility", promoted the city's trademark brand strategy by creating and promoting the 5S grassroots trademark service model. With in-depth implementation, the city's trademark registration volume has maintained a growth rate of more than 20% for five consecutive years, with 20 administratively recognized Chinese well-known trademarks, 107 provincial famous trademarks, and 8 geographical indication certification trademarks.
In order to increase the protection of registered trademarks, especially well-known Chinese trademarks, the Tai'an Municipal Administration for Industry and Commerce innovated the trademark supervision model, built a three-level trademark law enforcement and protection network at the city, county and office levels, and gave full play to the Huaihai Economic Zone and The trademark case handling cooperation network of 10 northern provinces and cities has included the city's famous trademarks in the list of key protections, achieving cross-regional protection and solving the problem of difficulty in cracking down on counterfeiting in different places. At the same time, the city's industrial and commercial system carried out in-depth law enforcement actions against trademark infringements, and established a joint rights protection mechanism with 108 key enterprises, focusing on protecting 119 brands, saving and avoiding losses of more than 10 million yuan for enterprises.
After Taishan Gypsum Co., Ltd.'s "Taishan and Pictures" trademark was recognized as a well-known trademark in China, it occupied 40% of the national gypsum board market. Due to the expansion of the popularity of the "Taishan" trademark, there has been a significant increase in the phenomenon of other companies rushing to register trademarks similar to "Taishan" and other "famous brands". With the help and guidance of the Municipal Administration for Industry and Commerce, the company actively responded by filing a trademark dispute with the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce, preventing the registration of more than 40 similar trademarks, and revoking 6 categories of "Taishan" infringing registered trademarks, which greatly protected With the rights enjoyed by "Taishan and Pictures" China's well-known trademark, Taishan Gypsum Co., Ltd. was also rated as a demonstration enterprise for the implementation of trademark strategy in Shandong Province.