1. Principle of recognizability

Excellent logo design can effectively convey the overall image of the brand. For example, the Lego logo can reflect the happiness of children when playing with toys, Mei Sides' logo uses elegant fonts and abstract geometric shapes. Such a simple logo highlights the high-end and luxury of the brand. Behind those well-known logos in the world, there is a brand story, which makes these brands unique. When designing a logo, you must know that recognizability is everything. Don’t treat the logo as a work of art. Recognizability is the basis of logo design. On this basis, some artistic elements are incorporated.

2. Principle of simple fashion

In today’s society, simple fashion is respected, and simple fashion can be said to be the key to success. For example, McDonald’s M, the hook on Nike’s trademark, and Apple’s bitten apple. These logos are recognizable, simple and fashionable. It is precisely because of their simplicity and fashion that they are more easily remembered by the public. Logo The only thing a design has to do is make logos stand out, make them memorable, and be clear. Generally speaking, good logos are original, but remember not to be too exaggerated. A complex logo cannot make the brand more refined and mature. It will only make people think that the designer of the logo design does not know how to be simple. connotation. Therefore, when designing a logo, you must adhere to the principle of simplicity and fashion.

3. Principle of Multifunctionality

Brand logos should use different forms, sizes, colors, horizontal and vertical directions as much as possible. It can be used well in different media, such as on mobile phones, tablet tables, computer screens, and printers. This can better ensure that the logo is still recognizable in a single color or after being reduced in size. Print the logo on stamps or trucks to test the effect. You can make several different logo versions.