Investigation and analysis of 1. logo design
Trademark and logo logo logo design is not only a combination of graphics or words, but also a standard visual symbol formed by an enterprise according to its structure, industry category and business philosophy, and fully considering the objects contacted by the logo and the application environment. Before the design, we must first have a comprehensive and in-depth understanding of the enterprise, including aesthetic feeling, business strategy, market analysis and the basic wishes of the top leaders of the enterprise, which are all important basis for the design and development of the logo. Understanding competitors is also an important step, and the important function of logo design, namely recognition, is based on a full grasp of the competitive environment.
2. Mining logo design elements
Factor mining is the further preparation for design and development. Through the analysis of the survey results, the structural type and color orientation of the logo are extracted, the spirit and characteristics of the logo are listed, the relevant graphic elements are excavated, and the direction of logo design is found, so that the design work is targeted, rather than the combination of aimless words and graphics.
3. Logo design and development
With a comprehensive understanding of the enterprise and a full grasp of the design elements, we can carry out design and development work from different angles and directions. Through the designer's understanding of the logo, give full play to his imagination and use different expressions to integrate design elements into the design. Logo must have profound meaning, obvious characteristics, atmospheric shape and stable structure, suitable for enterprises, and avoid stereotypes or popularization. Different signs reflect different emphases or features. After discussion, analysis or modification, find out the logo suitable for the enterprise.
4. Revision of logo design
The logo determined in the proposal stage may not be perfect in detail. After revising the standard drawing, size correction, black and white application and line application of the logo, the use of the logo will be more standardized, and the characteristics and structure of the logo will not be lost when used in different environments, so as to achieve unified, orderly and standardized communication.