Nowadays, China's economy is developing very rapidly, and at the same time, some new industries such as live streaming and selling goods have been born. It is an emerging industry. This industry is indeed very profitable, and there are many celebrities entering this industry. industry, but there are also some anchors who are already very well-founded. Li Jiaqi is a very powerful anchor, and the goods he brings will be sold well every time, even tens of millions, but the company where Li Jiaqi holds shares has applied to register a sound trademark has been rejected. Hot search for well-known goods, anchor Li Jiaqi's stock holding company has been registered, oh my god bought him and bought his voice trademark.

Li Jiaqi had previously responded that the trademark was a protective registration. Lawyers in the field of intellectual property analyzed the reasons for rejection. There were two main reasons for the rejection. One was the lack of distinctiveness, and more importantly, the application vocabulary. May have adverse effects. At the same time, I have to mention the well-known anchor Li Jiaqi. He pronounces "oh my god" in life, buy him, buy him. He speaks quickly, unrestrained and powerful, and his emotions are mobilized. His voice also has a strong personal style and recognition. This trademark is also In order to avoid malicious use by some sellers causing consumers. cause losses.

Because a sound that wants to be registered as a trademark must neither have adverse effects nor lack of distinctiveness, nor can it conflict with other people’s prior rights. The distinctiveness of a sound can make relevant If the public uses the sound as a mark to identify the source of a trademark or service, the inherent distinctiveness and special nature of the sound need to be considered, and a large amount of long-term use and publicity evidence will often be submitted. In this sound trademark, "buy it, buy it" is used to persuade others to buy it. In intellectual property category 35, this word directly expresses the function and purpose of the service in terms of marketing and promotion for others and other services, so it is considered not to be significant. sex.

Trademark is an issue that deserves attention. If your company does not have a suitable trademark, you can choose other methods to register a trademark to ensure the distinctiveness of your company.