the wet and dry clothes designed by Burberry in 189 have always been an enduring trend. After the war, this wet and dry suit became the favorite of many celebrity stars, including Cordelia Xia Ping, the hero of The Bourne ultimatum in North Africa and Ingrid Bowman. In addition to the knight trademark created in 191, it became a household name of Burberry. Secondly, of course, I have to mention the Burberry check "nova" created in 1924-the plaid pattern representing Burberry. This plaid pattern first appeared on the inner lining of wet and dry clothes, and was more widely used in other products, such as umbrellas and suitcases, after it was registered as a trademark in 1967. Burberry has always been deeply loved by the royal family, and became a royal brand in 1955 and 1989 respectively. In 1997, due to the change of management and the joining of the current CEO Rose Marie Bravo, Burberry's direction changed, from providing clothes mainly for the royal family and older celebrities as well as guests at various levels, and further expanding the guest network. In 21, under the leadership of creative director Christopher Bailey, Burberry launched Prorsum high-end men's and women's wear series, which not only injected new elements into classic dry and wet jackets and check patterns, but also established a new fashion image for the brand and washed away the old image. In addition, at that time, new colors-black and red plaid were added to Burberry Check, and supermodels Kate Moss and Stella Tennant were found to wear Burberry Check to take hard photos, which also revived Burberry, which was once at a low brand tide, doubled its sales and became the highest sales year in a hundred years. In 23, Burberry launched a new series named after its founder Thomas Burberry, which provided younger and timely light clothes and further pushed the brand to the young taste group.
Burberry is deeply loved by Asians, and Japanese people are even more eager for it. In view of the appeal and hot demand of the Japanese market, Burberry has made Japan produce the Burberry blue label and black label series with bright colors, younger and cheaper, which are designed locally. Its products are only sold in Japan, and even Britain, as the headquarters, cannot set up retail services of these two brands. Different from Burberry London's calm and thick, Burberry Blue Label gives people the feeling of lightness and simplicity, so many girls also love the products of Blue Label and Black Label.
In July 26, Rose Marie Bravo, who is known as the best CEO ever, will leave the post of CEO of Burberry, and we will see if Burberry CEO maintain its current achievements.
(1) Founder: Thomas Burberry
(2) Place of registration: UK (1924)
Top British brand
(3) Designer:
Former design director Roberto Menichetti
Current brand design director Christopher Bailey
Current brand CEO-Rosemarie Bravo < Brand features:
The samurai stands for the distinguished Equestrian warrior whose shield symbolizes protection, holding the shield mark
Classic trench coat
Classic plaid mark composed of beige, red, black and white
(4) Brand story:
Being in the streets of England, even though it is cold and drizzling, the British people do not like to hold an umbrella and prefer to wear a trench coat. This is not a British quirk, but the benefits provided by a windbreaker to keep out the rain. When it comes to windbreakers, many people think of the British brand Burberry at first.
during world war I, Burberry was designated as the image of British senior military uniform
In p>1856, the founder Thomas Burberry opened a ready-to-wear shop in Basingstoke, Hampshire, England.
In p>1879, he developed a well-organized, waterproof and breathable twill fabric -Gabardine, which was durable and penetrating. Soon it was widely used by British pilots and the military.
In the late 199s, the fashion industry blew the trend of brand rebirth, and Burberry began to pursue breakthroughs in the big environment.
Ms. Rose Marie Bravo, the current brand CEO, joined Burberry in 1997, and successively invited Roberto Menichetti and Christopher Bailey as design directors. The combination of photographer Mario Testino and supermodels Stella Tennant and Kate Moss injected classic elements into it, extending the traditional British noble personality and life taste, and reinterpreting Burberry's new dynamic philosophy.
people who are familiar with Burberry will see their beloved brand as soon as they see "Burberry Plaid". This plaid pattern with strong Scottish flavor was registered as a trademark in 1924. Soon, red, camel, black and white plaid became synonymous with Burberry products. Now, blue is also added to it, enriching the connotation of Burberry plaid pattern. Today, with both nostalgia and innovation, Burberry's plaid style has successfully penetrated into all fields from clothing, accessories to household items, and has enjoyed a long reputation after nearly a hundred years. Burberry is a brand that can easily arouse people's romantic reverie. People like it not only because of its classic history of more than 1 years, its iconic plaid pattern, but also because Rose Marie Bravo said that "high fashion returns to luxury and magnificent fashion. The younger generation seeks the true traditional model from Burberry "...
" Everyone wears Burberry raincoat "
Burberry, a brand from the United Kingdom with a strong British color, was founded in 1856 by Thomas Burberry. He was baptized by British education and has a typical British temperament. Therefore, the BURBERRY brand continues to develop on the basis of inheriting the traditional British design concept.
inspired by the features of warm in winter and cool in summer that shepherds wear, Burberry developed a waterproof, wrinkle-proof, warm and breathable fabric-gabardine with a unique secret technique, and used this word as a registered trademark for 4 years.
Burberry has always been a practical brand before it became a fashion brand, and the most famous product is raincoat. "If the western sky is shrouded by a huge dark cloud and it rains continuously, then the president, senior white-collar workers and cutting-edge entertainment stars will have the same feature: they all wear Burberry raincoat", which is the best interpretation of the taste of raincoat.
Because of its light, breathable, waterproof and windproof charm, Burberry's reputation in outdoor products industry was unmatched from the end of 19th century to the beginning of 2th century. During the World War in 1914, British officers all wore weatherproof clothes specially produced by Burberry. In addition to practical features, Burberry's design also opened up a certain degree of fashion trend, which made the style of British officers' uniforms reach the dual extremes of fashion and practicality: distinctive epaulettes, cuffs with thongs, buttons between collars, deep pockets and weatherproof pocket covers.
in peacetime, Burberry has become the first choice for explorers and outdoor activists. Roald Amundsen, the first person to land in the Antarctic, achieved a feat in a Burberry costume. In addition to highlighting Burberry's weatherproof function, he also left a Burberry tent in the local area. Later, when John Alcock and Arthur Brown successfully flew across the Atlantic Ocean, they also wore Burberry costumes.
English Plaid
If your plaid mood can't be controlled and spreads everywhere, clothes, shoes, scarves and even umbrellas around you will be branded with plaid without exception; If you are not satisfied, and want to frame your personality with a grid, behave and be impartial, then only Burberry can be freely vented by you, and its British style will completely solve your love "grid" complex.
Plaid is to Britain what flag badge is to Italy, and it is called Windows in Britain, which is a symbol of family symbol.
Burberry's signature plaid pattern is a symbol of Burberry's family identity and status. This cross pattern, which is composed of light camel, black, red and white, is unobtrusive and unattractive, naturally exudes a mature and rational charm, embodies the history and quality of Burberry, and even symbolizes the British nation and culture.
It has been a long history since the first Burberry dress came out. Today, Burberry's typical plaid design has become a symbol of high quality and durability all over the world.
classic Burberry, deducing the new urban fashion
The clothing of classic brands still exudes scorching light after being washed away by the trend. Burberry represents an art of life that advocates taste and maintains a consistently elegant and natural charm. Burberry in the new century is more than just a grid.
this season, while maintaining elegance, Burberry combines the keen charm of fashion creation and emphasizes the people-oriented design concept. Exclusive fabrics, generous and elegant tailoring, classic plaid patterns and comfortable and casual characteristics of the times can't hide the identity and taste of the wearer on any occasion.
With the theme of "light, soft and comfortable", Burberry in this autumn and winter series has broken away from the traditional image, continued to show its unique and elegant personality and conveyed mature and luxurious dress art.. Weathered soft leather gets a new interpretation; The brand-new Donegal tweed plaid design is outstanding; Small camel hair and elastic wool, which represent elegant and supple, become the most important fabric materials. This season, Burberry has also become "lewd" in addition to the basic colors of rice, white and gray. The addition of red, yellow and blue colors has injected vitality into the new clothing. The design of trousers looks more like sweatpants and waist-length jackets, which makes the British casual feeling freely.
under the elaborate design of designers in the new era, the traditional squares exude a brand new look with a modern atmosphere in the classical. Under the plaid sky, any creativity that breaks through the ordinary is worth using.
"Blue Label BURBERRY" ~ ~
started in Britain, and under the fierce competition of world famous brands, Burberry still becomes the first-class famous product in the world. In Japan, Hongkong, China and Taiwan Province, China, BURBERRY is madly loved. BURBERRY's elegant temperament has become the fashion they pursue, and it is also the purpose of BURBERRY brand creation. There is a saying in Japan that "British Burberry", "Italian PRADA" and "French LV" are famous brand three musketeers. The aristocratic style is popular, so people can't help but think of the aristocratic taste of the British royal family, and the favorite brand of the British royal family is Burberry. Therefore, Burberry has become the most "ha" brand of the fashion-hungry people in Japan, Hongkong and Taiwan Province.
because Japanese fashion people love Burberry so much, they are snapped up as soon as the new model comes on the market. Therefore, the British original factory directly set up a factory in Japan, and established the "Burberry Blue Label", also known as the Burberry Blue Label (the side cloth label of the goods is blue). Its design is relatively young and lively, and it is very popular, but it is only sold in Japan, and there is absolutely no direct store of "Burberry Blue Label" in other parts of the world.