The monogram, also known as the emblem, represents the logo or symbol of a certain group. The association's logo gives people a visual impression that it is a concentrated expression of the brand image, spiritual concepts, values ??and traditional culture of Huizhou merchants. This logo can be understood from the following three aspects.

1. From the perspective of the pattern line structure: 1. The logo is a deformed combination of the initial letters "w" and "e" of the two characters Anhui and Hubei, implying the all-round and harmonious relationship between Anhui and Hubei provinces. Multi-level communication and cooperation. 2. The pattern is composed of three layers of geometric circles, symbolizing the team spirit of "unity, unity, and unity again" among Jingchu and Huizhou merchants in the big family of the federation. 3. The letters w and e are cleverly deformed to form the wooden window carvings of Huizhou Three Carvings, which is a typical embodiment of the artistic style of Huizhou carvings. The overall combination of the double "w" and "e" elements also presents an "emblem"-shaped seal pattern, reflecting the sense of honor and belonging of the new Huizhou merchants. On the outside, the name of the group is marked in English, which means the combination of tradition and modernity, the cultural concepts of old Huizhou merchants and new Huizhou merchants, and a deeper meaning that the new Huizhou merchants inherit and carry forward the business spirit and concepts of the old Huizhou merchants. It also reflects the spirit of new Huizhou merchants to keep pace with the times in communicating with foreign countries and making friends. 2. Judging from the color tone of the pattern: the border is golden, which symbolizes the unparalleled success of Huizhou merchants. At the same time, it also shows that in modern business travel, new Huizhou merchants are full of pride, work hard, and create greater glory for the times. The middle part of the logo is dark green, embodying the "integrity, harmony, elegance and wisdom" style of doing things of the new Huizhou merchants.

3. Looking at the overall shape and tone of the pattern: the pattern resembles ancient Chinese currency and is a symbol of wealth, implying that both old and new Huizhou merchants have great wealth.

The visual experience of the entire pattern is that it is simple and elegant, but also full of passion and fashion; it is both deep and steady, but also full of wisdom and vitality; it is both abstract and concrete; it is both yes and no, and it is the most typical The practice and application of fuzzy science. In short, the overall effect of the pattern contains profound historical cultural connotations of Huizhou merchants, giving people unlimited space for imagination and reverie, and fully demonstrating that today's Huizhou merchants have inherited and carried forward the historical Huizhou merchants' business philosophy of "equaling Jia with Confucianism, integrating Jia and Confucianism" faction characteristics.