Current location - Trademark Inquiry Complete Network - Trademark registration - Tips about the Shenzhen Universiade
Tips about the Shenzhen Universiade

The World University Games, known as the "Little Olympics", is hosted by the "International University Sports Federation" and is only open to college students and college students who have graduated no more than two years ago (the age limit is 17-28 years old) participated in the World Multi-Sports Games. Founded in 1959, its predecessor was the International University Games. As of March 2009, the World University Games has been held for 25 times. The 26th Universiade will be held in Shenzhen, China from August 12 to August 23, 2011. Also known as "2011 Shenzhen Universiade".

Edit this paragraph FISU

The logo of the International University Sports Federation FISU

[1] refers to the International University Sports Federation, a company established under Belgian law A non-profit international association, the French name is: "Federation Internationale du Sport Universitaire", referred to as "FISU". It is an independent comprehensive international sports organization that has no affiliation with the International Olympic Committee or other international sports organizations. It currently has 162 members. The official languages ??of the International University Sports Federation are English, French, Russian and Spanish, and the working languages ??are English and French. In addition to organizing the University Games (summer and winter games are held alternately around the world every two years), the International University Sports Federation also organizes cross-country, orienteering, cycling, handball, judo, table tennis, rowing, golf, and taekwondo every two years. , equestrian, windsurfing, badminton, chess, triathlon, canoeing, archery and other world championships. In addition, it organizes the European Alpine and Cross-Country Ski Tours in partnership with the International Ski Federation. It also holds biennial University Sports Federation seminars to discuss issues related to the science and education of college sports. The organization is also preparing to host a biennial federation forum.

Edit this paragraph China University Sports Association

Refers to the China University Sports Association. Joined the International University Sports Federation in 1975.

Edit this paragraph The Executive Committee

In order to ensure that the preparations for the 26th Summer Universiade in Shenzhen in 2011 are organized, the Shenzhen Universiade emblem

, As planned, the Shenzhen Municipal Party Committee and Municipal Government decided to establish the Executive Committee of the 26th Summer Universiade in Shenzhen in 2011. The Executive Committee is chaired by Wang Rong, Secretary of the Shenzhen Municipal Party Committee, and 14 leaders at all levels, including Yang Liguo, Executive Vice Chairman and Secretary-General of the China University Sports Association, serve as Vice-Chairmen. Liang Daoxing, Vice Mayor of Shenzhen City, concurrently serves as Secretary-General, with deputy There are many positions including Secretary-General, Executive Deputy Secretary-General, and members. The main responsibilities of the Universiade Executive Committee are: under the leadership of the Universiade Organizing Committee, implement relevant resolutions and decisions of the Organizing Committee; regularly report the preparation status and major issues to the Organizing Committee; guide and coordinate relevant municipal departments to carry out relevant work. The Executive Committee has specific offices under the Universiade Executive Bureau. The Executive Bureau is divided into the General Administration Department, Human Resources Department, Finance and Audit Department, Market Development Department, Venue and Competition Department, Foreign Affairs Liaison Department, Press and Publicity Department, Large-scale Event Planning Department, Logistics Department The staff of departments such as the Department of Security and the Universiade Inspection Office are composed of a small number of personnel transferred from government agencies and institutions and a majority of employees recruited from the public.

Edit this paragraph's mascot

The mascot "UU" is a smiling face evolved from the emblem of the Shenzhen 2011 Universiade "Happy U" and is the mascot of the Shenzhen Universiade. "UU"

, at the same time, it also has the form of the initial letter "U" of "UNIVERSIADE" (World University Games). According to the opinions of professionals in the design, film and television animation, and toy manufacturing industries, "UU" is most suitable as the mascot of the Universiade. It breaks the design tradition of realistic style of mascots of the previous Universiade and shows the same "joyful" style as the Shenzhen Universiade emblem. The blood relationship between the two and the permanent logo of the International University Sports Federation shows a genetic inheritance, so they have the same temperament and appearance, forming a family relationship connected by blood.

Edit this paragraph's emblem

The "Happy U" 2011 Shenzhen Universiade emblem is composed of large and small colored dots. Each dot serves as one of the elements of the logo and is not fixed. The meaning is open to many imaginations and is completely an open sign. U: University, You, Union, United, Universe. U/ can also be understood as a bay in Shenzhen, such as Dapeng Bay, where college students of different skin colors from five continents gather; the half ring and cup shape of U/U symbolize both accommodation and openness. These dots can be freely enlarged, reduced, gathered, and cropped, or they can evolve into different things and transform into various concrete graphics, which can be used freely in various occasions of the Universiade. The dots have evolved into different things and transformed into various concrete graphics, with multiple meanings. Specifically, six directions are summarized, which have guiding significance for our promotion of the Universiade. In literary and artistic creation, it can also become the title of six paragraphs - happy U, open U, inclusive U, youthful U, world U, and future U. The entire "Happy U" uses red, green, yellow, blue and black as the base colors. The dots of five colors are combined into a U shape. The colorful dots are freely arranged in the U shape. The black English word "Universiade" Represents the English name of the World University Games. "SHENZHEN2011" represents the host city of Shenzhen and the hosting time of 2011. The five stars are the logo of the International University Sports Federation.

Edit this slogan

Slogan of the Shenzhen Universiade

[2] "Start Here", this concise, concise and rich The impactful sentence has been designated as the theme slogan of the 26th Summer Universiade in Shenzhen. Liang Daoxing said that Shenzhen launched the collection of theme slogans in October 2007. After nearly half a year of extensive public collection, 16,000 entries were received. After discussion and screening by experts, the final theme slogan - "Start from Here" was finally extracted from the two application slogans. "Start Here" has good ductility and is easy to expand and use on multiple occasions, continuing the Universiade's spirit of continuous pursuit of innovation. “Start from here” demonstrates Shenzhen’s starting point value as China’s pioneer city in the process of globalization, and Shenzhen’s historical status as an “experimental field” and “vanguard” in China’s reform and opening up process. At the same time, this slogan also expresses the desire of the 26th Universiade to promote global youth friendship.

Edit this paragraph of medals

The medal style is one of the most shining, exciting and most attention-grabbing parts of a sports event. The Shenzhen Universiade medals adopt a three-dimensional design, with a diameter of 60 mm and a thickness of 5 mm. The logo of the International University Sports Federation and the English font of "Shenzhen 26th Universiade" are engraved on the front; the Universiade emblem and the full Chinese name are engraved on the back, and one of them is folded The surface is inlaid with wavy multicolored mother-of-pearl; the ribbon consists of the core graphics and the name of the competition.

Edit this section of the torch

The design of this torch is inspired by the emblem of the Shenzhen Universiade, "Happy U". The basic shape of the torch is constructed using dot slices of the emblem as basic elements.

The characteristics are: 1. The oval slices use the colors of the Universiade, with red and yellow as the main colors, reflecting the colors of sunshine and implying the colors of youth and the sacred fire. The remaining colorful slices symbolize the gathering of college students of all skin colors and cultural backgrounds on earth to share the sports time in Shenzhen. 2. The oval and colorful slices can be rotated arbitrarily, so that the torch can take on various shapes. Each torchbearer can rotate and adjust the shape of the torch he likes at will, which means that every torchbearer and his torch are unique and can be creative. This is Shenzhen, the most avant-garde and innovative city in China. The pioneering spirit of the most open and creative cities. 3. This torch completely breaks the previous design concept of torch design for various sports games represented by the Olympic Games. A torch that can interact with the torch bearer and has various shapes rewrites the history of torches that emphasize a single shape.

Edit this paragraph Franchise

Uniday franchised products

[3] Including franchised production and/or franchised retail, they are produced and produced by qualified enterprises authorized by the Party A / Or sell licensed products bearing the Shenzhen Universiade’s special logos, emblems, mascots and other intellectual property rights of the Shenzhen Universiade.

Edit this paragraph Licensed products

Refer to products bearing the Shenzhen Universiade’s special logos, emblems, mascots and other Shenzhen Universiade intellectual property rights, as well as Shenzhen Universiade anti-counterfeiting products. Promotional products produced by the sponsoring enterprise in accordance with the sponsorship agreement signed with Party A are not licensed products, and promotional products may not be sold separately. Universiade Licensed Products Universiade Three Treasures Silver Bars

[4]

Edit this paragraph Franchised Retailer

It is a company in accordance with the laws of the People's Republic of China and the People's Republic of China. A company or entity that is established and validly existing, has the qualifications to operate precious metals as stipulated in national laws and regulations, has obtained relevant authorization or permission from Party A, and is able to sell licensed products in accordance with Party A's requirements.

Edit this paragraph's licensed mark

It is the "26th Universiade Summer Games", "Shenzhen Universiade", Names, slogans, titles such as "Shenzhen 2011", "Shenzhen, no distance from the world", "Start Here, start from here", as well as the emblem, mascot and other signs of the Shenzhen Universiade. Identification method of anti-counterfeiting labels for Universiade licensed products

[5]

Edit this paragraph Intellectual property rights related to Shenzhen Universiade

1. FISU emblem, FISU International University Student Games trademark, FISU carol, Universiade torch, FISU project naming, FISU project badge and other names, graphics or other combinations; 2. The name, emblem and logo of the China University Sports Association; 3. Shenzhen Universiade Bidding Committee and Organizing Committee in the bid and undertaking emblems, mascots, names, logos, anthems, and slogans developed by oneself or entrusted to others for use during the Shenzhen Universiade; 4. Art performances and film and television works organized by the Shenzhen Universiade Organizing Committee, Executive Committee, and Executive Board and other creative achievements; 5. Patented products involving the Shenzhen Universiade licensed logo; 6. Design of special items such as trophies and medals for the Shenzhen Universiade. 7. “Packaging”: refers to the materials used to hold, wrap, protect and package the licensed goods produced and sold by Party B, including but not limited to boxes, boxes, containers, wrapping paper or telescopic wrappers, etc.

Edit competition venues in this paragraph

·Universiade Center Stadium·Universiade Center Swimming Pool·Shenzhen Stadium·Sports New City·Shenzhen Gymnasium·Shenzhen Swimming and Diving Hall·Shenzhen Sports Team Training Hall·Longgang International Cycling Stadium·Luohu Gymnasium Shenzhen Universiade Opening Ceremony Venue Spring Cocoon

·Baoan Gymnasium·Nanshan District Cultural and Sports Center·Xili Sports Center·Shenzhen University Gymnasium Shenzhen Universiade Center Crystal Stone Main Stadium

[6]

Edit the project settings in this paragraph

The 2011 Shenzhen Universiade will have 24 competition projects, the most ever, and it is planned to There are 302 competition events, that is, 302 gold medals. In March 2008, approved by the International University Sports Federation, the 2011 Shenzhen Universiade included 24 competition events including track and field, swimming, etc. Subsequently, the Universiade Executive Bureau, together with the Shenzhen Municipal Sports Bureau, refined the major events of the competition. At that time, it was planned to set up 286 minor events, which were later approved by the Executive Committee and submitted to the International University Federation for approval. In January 2009, at the request of the International University Sports Federation, Shenzhen will add 2 additional events to the swimming events of the Universiade: open water swimming, 5 flying saucer events to the shooting event, 2 BMX events to the cycling event, and taekwondo events. Five additional events will be added, and individual adjustments will be made to the events in tennis, shooting, sailing, chess, weightlifting and aerobics (the total number of events remains unchanged). Statistics show that the number of minor events in this Universiade has reached 302, which will attract more athletes to participate.

According to the project setting table (draft) of the 2011 Shenzhen Universiade, among the 302 gold medals planned for this Universiade, track and field, swimming, shooting, and taekwondo account for the largest proportions, with 46, 42, 33, and 21 pieces.

Edit this section of volunteers

According to the "Volunteer Service Work Plan for the 26th Shenzhen Universiade Summer Games", our city will integrate resources from all parties, mobilize social forces, and establish and improve work mechanism to comprehensively promote volunteer service work for the Universiade. In terms of organizational structure, our city has established a Universiade Volunteer (Volunteer) Work Coordination Group with Dai Beifang as the team leader, and the coordination group office is located in the Youth League Municipal Committee. The plan also clarifies the main tasks of the Universiade volunteer service, namely recruiting and training 20,000 game volunteers, 250,000 city volunteers and 1 million social volunteers, developing and establishing 750 urban volunteer service stations throughout the city, and through multiple This large-scale activity promotes the spirit of volunteer service and spreads the cultural concept of the Universiade. Universiade Volunteer Slogan: I'm Here Universiade Volunteer Logo: "Window to the World - Tolerate the World with Heart" "Window to the World - Tolerate the World with Heart" adopts innovative and fashionable creative techniques to At present, the latest popular "letter graphics" in the international design world is used as a means of expression. At the same time, it breaks the convention of fixed logos and gives the logo a variety of changes, which is in line with the current hobbies and aesthetics of young people, and is consistent with the concept of the Shenzhen Universiade. It profoundly embodies the spirit of volunteer service and volunteer service culture, and was eventually determined to be the volunteer (volunteer) logo of the Shenzhen Universiade. It consists of three letters: V, U, and S. The lines are simple and modern. It adopts the English abbreviation form of Volunteer, Universiade and Shenzhen, conveying the enthusiasm, dedication and sincerity of volunteers. The spirit of the Universiade embodies the wishes of the Universiade and all volunteers, and also implies the image of the mascot UU. It also conveys the regional concept of the host place, which is consistent with the concept of "overlay" as the core graphic of the Universiade. "Red, yellow, and blue" taken from the Universiade color system represent youth, vitality, passion, lightness, transparency, warmth, and hope respectively, and represent wisdom, courage, and pioneering. Universiade Volunteer Logo

Edit this paragraph Universiade Village

The Shenzhen 26th Summer Universiade Athletes Village (hereinafter referred to as the "Universiade Village") is located in Shenzhen Information, Longgang District, Shenzhen City The newly built campus of the Vocational and Technical College (hereinafter referred to as the "Information College") is adjacent to the Universiade Center in the north and is surrounded by convenient transportation. It intersects with Jihe and Shuiguan Expressways in the southwest, and Longxing in the northeast and southeast respectively. Road and Cotton Tree Road are connected by two main roads. The usage area of ??the Universiade Village is approximately 492,000 square meters, with a total construction area of ??approximately 478,000 square meters. Dayun Village is about 1171 meters long from east to west and 768 meters wide from north to south. According to functional categories and security levels, the Universiade Village is divided into operational area, international area, residential area and logistics support area. During the 2011 Universiade, it is expected to receive more than 10,000 athletes and team officials from all over the world, and provide them with comprehensive services such as accommodation, catering, entertainment and transportation. After the 2011 Universiade, all competition plans will be converted for use by colleges and universities.

Edit this paragraph to prepare for major events

●On December 17, 2004, the State Council officially approved the bid to host the 2011 26th Summer Universiade in the name of Shenzhen. This is another major event for China's booming university sports to go global after Beijing successfully hosted the 21st Universiade in 2001 and Harbin won the right to host the 25th Universiade Winter Games in 2009. It has received enthusiasm from all sides. Attention; ●In June 2005, the Shenzhen Municipal Party Committee and the Municipal Government formally established the bid executive committee and a working team composed of "one office and three departments"; ●In November 2005, the bid executive committee began to publicly collect bid slogans from the society. It aroused strong response, and *** received nearly 800 entries from home and abroad.

●From December 20 to 25, 2005, three executive committee members of the International University Federation of University and Sports visited Shenzhen. Shenzhen moved the executive committee members with oriental courtesy and left a good impression on them. ●On April 30, 2006, the Municipal Sports Bureau, Planning Bureau and Construction and Public Works Department jointly held a press conference on the detailed planning of the Universiade Center and an international competition for the architectural design of the two halls. The design units participating in the competition include 5 foreign design units with strong sports architectural design capabilities and 3 domestic design units. ●On May 22, 2006, the Bid Executive Committee held a press conference and announced that the slogan of Shenzhen's bid to host the 26th Universiade was "Shenzhen, no distance from the world." Its main connotation is: Shenzhen is a special economic zone open to the outside world in my country. There is no distance between this hot land and the five continents; Shenzhen is a city full of love that embraces all rivers and there is no distance between people; Shenzhen is an emerging international garden city. There is no distance between people and nature; Shenzhen is a young and energetic city with an average population age of less than 30 years old. National fitness has become a popular trend. There is no distance between Shenzhen and the Universiade and the Universiade. ●On June 28, 2006, the Shenzhen City of Guangdong Province bid to host the World Universiade with Xu Deli, Vice Chairman of the Guangdong Provincial Committee of the Chinese People’s Political Consultative Conference as the leader, Liang Daoxing, Vice Mayor of Shenzhen City, and Yang Liguo, Vice Chairman and Secretary-General of the China University Sports Association as deputy leaders. The delegation arrived in Brussels, Belgium, where the headquarters of the International University Sports Federation is located. Accompanied by Zhang Guoqing, Political Counselor of the Chinese Embassy in Belgium, the delegation submitted the Bid Report for the 2011 26th Summer Universiade to the International University Sports Federation Secretariat. ●On July 1, 2006, the Bidding Executive Committee publicly solicited bid logos. After the news came out, more than 10 designers including Chen Shaohua, Wang Yuefei, Han Jiaying, and Han Zhanning submitted more than 200 works in more than 10 days. The expert group selected 7 works from them, plus 1 work submitted voluntarily by the public, for a total of 8 works to participate in the evaluation. ●On July 20, 2006, after discussion at the municipal government executive meeting, the "Flying U" designed by Han Zhanning, secretary-general of the Shenzhen Graphic Design Association, stood out. The dancing ribbons symbolize the brilliance, youth, vitality, passion and other qualities unique to the Universiade and Shenzhen, a young city. The ribbons dance in opposite directions, expressing the themes of communication, communication and friendship, as well as interaction, competition and enterprising spirit. Sportsmanship. The overall shape of the "S" conveys the concept of Shenzhen, the city bidding for the Universiade; the main element "U" conveys the concept of "universiade-Universiade"; the overall shape is a deformation of a dragon, which contains the strength and broadness of the host country - China. Metaphorical meaning. The overall color is a gradient of blue, red, green and yellow, which comes from the colors of the five stars of the Universiade and the five Olympic rings. Blue symbolizes the vast sea and mind of Shenzhen, red symbolizes Shenzhen’s passion and red China, and green symbolizes the youth of Shenzhen and the Universiade. and the future. The overall graphics are dynamic, energetic, full of passion and hope. The soft lines contrast with the tough Universiade five stars, reflecting the overall meaning and broad future of "Universiade", "Shenzhen" and "China". ●On August 12, 2010, the medals for the 2011 Shenzhen Universiade were officially announced. The design of this torch is inspired by the emblem of the Shenzhen Universiade, "Happy U". The basic shape of the torch is constructed using dot slices of the emblem as basic elements. ●On January 6, 2011, 218 days before the opening of the 26th Summer Universiade in Shenzhen, the Universiade Executive Bureau’s swearing-in and mobilization meeting was grandly held in the multi-functional hall of Area B of the Civic Center. More than 400 staff members of the Executive Bureau were present at the meeting. We solemnly swore to devote ourselves to the cause of the Universiade and work hard together. Zhao Guanghua, the full-time deputy director of the Universiade Executive Bureau, first conveyed at the meeting the spirit of the city's mobilization meeting for the 200-day action of "Welcoming the Universiade and striving to become a national civilized city model" on January 5. Subsequently, Liu Pingsheng, the full-time deputy director of the Executive Bureau, took the oath. All employees of the Executive Bureau stood up and read the oath loudly in Chinese and English.

Entry AlbumMore Albums

Reference Materials

1

FIU Logo

/view/144714.htm

2

Universiade official website

/2011/dysp-2.jpg

6

Universiade official website

http://zt.sz2011.org/sz2011zhuanti/content/2010-11/03/content_5053425.htm