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Where do the clothes with cut labels sold on Douyin come from?

The brand’s exclusive products.

In the clothing industry, after each season, brands will leave some inventory, including clothes, shoes, and bags. In order to clear out stock and reduce inventory, brands will cut the labels off these clothes and sell them at a lower price. These cut-label clothes will flow into the market through some wholesalers or dealers and be sold on e-commerce platforms such as Douyin.