Haidilao ranks first in China and the global Chinese catering market, and it is also the fastest-growing Chinese catering brand. Obviously, it is very successful, so let's take a look at the reasons for Haidilao's success:

The ability to achieve the ultimate service

Nowadays, many catering enterprises can't deeply understand the service needs of consumers, and many even don't understand what service is, but Haidilao puts the core competitiveness of the brand on service.

Two-mature comprehensive operational capability

After years of precipitation, Haidilao has been extremely mature in site selection, service, dishes, supply chain management and other aspects. Now the risk of opening a branch in Haidilao is very low, and it can quickly break even and ensure cash flow to provide conditions for rapid expansion.

Three excellent word-of-mouth and brand influence

As the core competitiveness of catering enterprises, Haidilao and its ultimate service experience are civilized all over the country, and its deep management wisdom is reflected behind the ultimate service experience. The quality of ingredients is the basic management ability of excellent catering enterprises, which is the catalyst for outstanding catering enterprises to stand out. Good ingredients quality foundation and excellent management ability give Haidilao the ultimate service experience and build a brand moat.