Current location - Trademark Inquiry Complete Network - Trademark registration - How to identify the authenticity of Moutai liquor
How to identify the authenticity of Moutai liquor

The method of identifying the authenticity of Moutai liquor is as follows:

(1) Manufacturer identification

Moutai Distillery does not jointly operate with any other manufacturers, nor does it The trademark license rights are shared with any manufacturer, and there has never been a first factory, a second factory, or a branch factory. Any "Moutai" marked as being produced by an associated factory, the first factory, the second factory, or a branch factory is absolutely certain to be fake.

(2) Registered trademark identification

The entire bottle of Moutai is affixed with the registered trademark "Kweichow Moutai", which is printed on imported 100g steel plate paper and is used for 500ml bottles. The size of the trademark paper is 90 mm x 125 mm. The pattern of the domestic wine trademark is divided into three parts: in the middle is a 60 mm wide white diagonal strip from the upper right to the lower left, with two thin black lines and four thick black lines at the top and bottom respectively, and the five red "Kweichow Moutai" The words are sandwiched in the middle. There is a 13 mm wide gold strip at the junction of the diagonal belt and the upper left corner, with four black characters "Famous at home and abroad" on the strip. In the upper left corner is a red color block, with a white circle with a diameter of 35 mm and a gold edge in the middle. Inside the circle are circular wheat ears, golden gears and red five-pointed star patterns from top to bottom. There is a thin gold line where the diagonal strip meets the lower right corner. On the red color block in the lower right corner, there are eight white characters "Produced by China Moutai Distillery", and under the white characters there are black characters "53% VOL, 500mL" indicating the alcohol content and capacity. The specifications stated on the back of the bottle are 65 mm x 85 mm and are edged in red. There is a 10 mm wide white border around the edge. The date of manufacture is in blue Arabic numerals. The trademark is beautifully printed, with accurate colors and even trimming.

The trademark and back sticker of the fake "Maotai" are printed on ordinary paper. The trademark specification is 100 mm × 140 mm, and the back sticker specification is 133 mm × 85 mm. The color matching of various patterns is confusing, the layers are unclear, the colors are light, and the specifications are inconsistent. The fonts used are also obviously different from the real trademarks. The factory date is written in red or other colors.

(3) Identification of packaging materials

The bottle of Moutai is a milky white glass bottle with a large red threaded twist-off anti-theft aluminum cap and the words "Kweichow Moutai" on the top. It is written in white, and there is no inner stopper in the mouth of the bottle. The whole bottle of wine is wrapped with a piece of high-quality square leather paper and packed in a color box: the outer packaging color box is made of imported white paper plus fine corrugation. The font and color on the box are consistent with the trademark and back sticker. At present, Moutai liquor has used three layers of anti-counterfeiting. The first is the circular five-star gear wheat ear or the flying laser logo, the second is the anti-theft cover imported from Italy, and the third is the watermark reflective label imported from the American 3M Company.

The fake "Maotai" bottles are sealed with red plastic caps of different shades. Some are transparent without words, and some have fake "Maotai" characters. The bottle caps are either white or red. The lids also have different wall patterns, including yellow twist-off aluminum caps, and plastic lids with twist-off yellow aluminum caps. There are several types of inner plugs: spiral type, waistline type, flat top type, etc. The outer packaging box is made of unqualified and low-quality leather paper or other materials.

(4) Identification of sensory characteristics

Moutai is made from wheat, fermented eight times, and stored for two to three years before leaving the factory. Its unique sensory indicators are that the wine is colorless and transparent, with a mellow and sweet aroma when drinking, no suspended solids and sedimentation, a prominent aroma, elegant and delicate, a mellow body, a long aftertaste, and a long-lasting aroma in the empty cup. No matter how casual the banquet is, as long as a bottle of Moutai is on the table, the quality will immediately look completely different. As soon as Moutai was opened, it first gave people an inexplicable excitement, and then the strange fragrance filled the room, and everyone was shocked by the strange fragrance. After smelling the fragrance, put the fragrance into the cup and observe its color carefully. It is slightly yellow and transparent, pure and without precipitation. Raise the glass and shake it gently, facing the sun or moonlight, you can see the thin hops growing along the glass and then disappearing again. Some people summarize it as four steps: opening the seal to test its authenticity, wafting the fragrance to observe its color, sipping the fragrance to appreciate its taste, and smelling the fragrance from an empty cup.

Fake "Maotai" is mostly counterfeited with sorghum wine, Baigan wine, prepared wine, etc. It is difficult to have the color, aroma and taste characteristics of Maotai wine.

(5) Identification of the sipping aroma

There are three ways to taste Moutai, one is sipping, the second is sipping, and the third is drinking. The three styles must be precise, calm and integrated, attentive, focused and relaxed and happy, fully mobilizing the taste and smell nerves to capture, appreciate and perceive the aroma of every wine molecule, forming a perfect wine tasting procedure, thereby obtaining a comprehensive aesthetic feeling enjoy.

To sip is to bring the wine glass to your lips, take a small sip lightly and slowly, and sip it carefully in your mouth.

To sip, you smack your mouth lightly, swallow the wine while slowly tasting it, and naturally make a smacking or clicking sound.

Hehe, he breathed out quickly on the basis of smacking, so that the smell of alcohol could be fragrantly released from the nasal cavity.

The lingering fragrance in an empty cup is another feature that distinguishes Moutai from other famous wines. Not only is it not inferior to the taste, but for those who are not good drinkers, it is even better than the taste. Smelling the aroma from an empty cup and savoring it by sipping the aroma complement each other and each has its own interest. After a glass of wine has dried, bring the lingering taste in your mouth, bring the wine glass closer to your nose, hold your breath attentively, inhale gently and slowly, then inhale deeply and inhale into your lungs, as if you have entered a new realm.