1. Registration of all categories According to the classification principle of goods and services, there are currently 45 categories of goods and services, and trademark registration is registered by category. When a trademark is registered in a certain category, the trademark is protected in that category, but is not protected in the other 44 unregistered categories (except for well-known trademarks). Therefore, in order for the trademark to have the exclusive right to use (that is, be protected) in any field, it must be registered in all categories. The specific procedures can be found on Alibaba Cloud.

Especially when the company operates many projects or prepares to invest in many fields, full-category registration is particularly important. Some companies believe that the current scale is not large and there is no need to register all categories. However, in fact, by the time the company needs to make diversified investments to share risks to make its brand bigger and stronger, other categories have already been registered by others. This is not good for It has a very negative impact on the development of enterprises.

2. An alternative to full-class registration—copyright registration. my country’s Trademark Law stipulates that trademark registration shall not conflict with prior rights. Prior rights include copyright. For graphic trademarks, trademark applicants all enjoy the copyright of the graphic. After registering the copyright, if it is discovered that others have registered the graphic as a trademark in other categories, they can file an objection or cancel the registration application based on the copyright they enjoy. .

3. Comparison of the advantages and disadvantages of the two methods:

1. Cost comparison The cost of full-class registration is higher. This is also the reason why many companies give up full-class registration, and trademarks have With a ten-year term, the renewal fees at maturity are also higher. The cost of copyright registration is low, equivalent to the cost of registering a trademark, and the copyright term is 50 years without renewal.

2. Trademarks registered in all categories have the most complete functions. When others register the same or similar trademarks in other categories, the Trademark Office can directly apply for the trademark based on the principle of first to apply. Class registration application is rejected. For copyright-registered graphic trademarks, the Trademark Office will not actively monitor whether the graphic has been registered as copyright. Only when the copyright owner files an objection or revocation will the registration application be rejected or revoked at the request of the copyright owner. Moreover, the claim of prior rights will be accepted by the Trademark Office only if the graphics are completely identical. There are certain risks in claiming copyright when they are similar.