Introduction: Brand promotion is a systematic work. From the perspective of the brand life cycle, it is mainly divided into three parts: brand positioning, brand image design and later brand promotion. When Xunbu provided brand services for enterprises, we found that many companies did not pay attention to brand building. During the operation of many enterprises, their brand trademarks and brand domain names have been snatched away by others, thus invisibly losing brand assets. When the brand develops to a certain extent, the brand effect begins to show. This is why many companies have to build their own brand image. Of course, the brand still needs to be built. This is also the fundamental purpose of brand planning. So how do companies promote their brands? To put it simply, it is divided into three major steps: 1. Brand positioning. If a brand wants to become bigger, it must first determine its own positioning. If it is a newly established company, the brand positioning is also its own brand name positioning, such as Xunbu Network Technology Co., Ltd., the brand is called Xunbu, so how to position a new brand? (1) From a business level, for example, Xunbu is a digital marketing agency. From a business level, it is a company that provides operational promotion and technical support for enterprises. This is all the company’s business. From a business level, its positioning is As a digital marketing service provider, the brand positioning comes out. The ultimate goal of positioning is what services it can bring to customers. (2) Advertising slogan After the brand positioning is determined, it is necessary to determine the advertising slogan, that is, solgan, such as Xunbu's solgan: Xunbu Digital Solutions | Enterprise Digital Marketing Service Provider - Create expert services that fit your business strategy! Or a global digital marketing service and application platform. The slogan must explain what you do and what services you can provide your customers. Advertising slogans should also be simple and clear in meaning, and should not violate advertising laws. 2. Brand image design. After the brand positioning is completed, the next step is to carry out brand image design work. Generally, brand image is divided into logo design and vi design. Logo design: vi design: most vi design is for offline packaging design. Album design, etc. If you have similar needs, you can carry out vi design. It is worth noting that these logo trademarks also need to be protected by trademark registration. 3. Brand promotion There are many ways to promote the brand, such as the popular brand area, outdoor advertising, information flow, offline exhibitions and other methods. If you can obtain customer resources faster, better and more efficiently, you can directly If you don’t have enough budget to carry out bidding promotion, you can only use some cost-effective methods, such as website optimization, so that you can obtain customer resources in a precise way. This is also the business area that Xunbu Company is good at. In the end, it is not difficult to carry out brand promotion. The ultimate goal of brand promotion is to let more users pay attention to the brand itself, and then form conversions to acquire customers. If you have needs in this regard, you can follow us.