The British M&A department store is one of the famous companies in the world. Its secret to success lies in its credibility and image. The company The goods are customized directly from the manufacturer according to the variety, specification, style, quality and other requirements put forward by the customer. The company decides what goods to produce according to the needs of the consumer, and then customizes them from the manufacturer and calls them "Saint Michael". Trademark. Since the company has its own design team, they work closely with manufacturers to pursue product perfection. At the same time, all products with the "San Miguel" trademark can be returned or exchanged if the customer is not satisfied for any reason. These far-sighted business concepts and business practices make customers feel that the products purchased from Mashi Company are trustworthy, thus greatly improving the credibility and image of Mashi Company and "San Miguel" brand products in the minds of customers.
Japanese companies attach great importance to honest sales. "Mizuno" has become synonymous with sports equipment in Japan. When this company sells sports bras, it includes a note in the packaging pocket. It reads: “This sports bra is dyed in Japan using the highest quality dyes and the best technology. But unfortunately, brown dyeing has not yet reached the state of being completely permanent, and will still fade slightly." It explains the shortcomings of the product to consumers without concealing it. This approach is more effective than saying nice things, but it does not People use pretense and play commercial tricks because it reflects the facts, thus winning the trust of the public and consumers, making it a world-class sports equipment manufacturer with annual sales of 4 billion yen. According to statistics, More than half of the people wearing sportswear in various sports competitions or sports venues wore Mizuno sportswear.
One of the brightest features of Wang Yongqing’s character was that in 1973. In order to expand the factory and increase capital in cash, Wang Yongqing's Formosa Plastics Company promised to the public that the capital increase shares would be sold at a price of 244 yuan per share. Therefore, shareholders enthusiastically invested. However, the stock market is like the rapidly changing weather, and many unknown factors are unpredictable. This year, the oil crisis broke out. Most of Taiwan's oil was imported, so it was greatly affected. The stock price fell sharply the next year, and there was a lot of discussion in the stock market. Formosa Plastics can make up the difference between the underwriting price and the market price.
Although investment is inherently risky, Wang Yongqing still said that if the closing price on June 30 does not exceed 244 yuan, Formosa Plastics will use this method. The closing price of one day was used to make up the difference. As a result, the closing price on June 30 was 202 yuan per share. Wang Yongqing did not break his promise and returned 42 yuan per share to shareholders. Some people said that Formosa lost 40 million yuan. Wang Yongqing was stupid and threw away 40 million yuan in vain. But Wang Yongqing said: "When doing business, you can't just focus on the money, you should look further. Formosa Plastics lost 40 million yuan, but in exchange it gained credibility that is hard to buy. "Sure enough, shareholders believe that no matter how the stock market changes, investing in Formosa Plastics will never go wrong. For a company, shareholders are like the "God of Wealth". With the wholehearted cooperation and support of the "God of Wealth", There is no need for an enterprise to grow and develop. Wang Yongqing's "a promise of a thousand dollars" earned trust and trust. Later, Formosa Plastics decided to shift its strategy from the petrochemical industry to investing in the electronics industry. The shareholders continued to support Wang Yongqing. , because Wang Yongqing promised that shareholders would receive more dividend income. A senior executive of a foreign bank said: "Wang Yongqing's signature in English is a guarantee of credibility and can provide unlimited long-term loans. . ”
Those who are trustworthy are the most influential, persuasive and cohesive. Being trustworthy means having considerable wealth. When a company is in trouble, “trust” can be used as a “margin” of character. The "admission ticket" to the business enables the enterprise to turn the crisis into safety.