When many companies choose to own the exclusive rights to trademarks, they hesitate to register or purchase trademarks. Both are ways to obtain exclusive rights to trademarks, and each has its own pros and cons. However, when many companies choose to purchase trademarks, the reason is that the cost-benefit ratio of purchasing trademarks is relatively high.

Not only does it require faster processing times, but more importantly, the success rate of trademark purchases is higher. However, although the success rate of trademark transfer is relatively high, there are also many cases in which trademark transfer fails due to own incidents. As one of the more developed cities, Jinan has frequent trademark transactions. Next, Trademark Network will talk about what you should pay attention to when making a trademark in Jinan.

What should be paid attention to in Jinan trademark transaction

Jinan trademark transaction definition

Trademark transaction, legally speaking, is trademark transfer, that is, the trademark registrant registers it The act of giving away, selling or transferring a trademark to another person for exclusive use.

There are currently three types of trademark transfers: contract transfer, inheritance transfer, and trademark transfer due to administrative orders. (Contract transfer is the most common method of trademark transfer)

Common reasons for failure of trademark transactions in Jinan

(Trademark)

① If the transferor has transferred If the trademark is similar, it needs to be transferred together to avoid it being difficult for consumers to distinguish it in the market later.

②The enterprise/business license for which the trademark is registered has not participated in the annual inspection

③If the seal of the registered trademark is different from the seal of the transferred trademark, the transfer will fail

④The registered trademark A renewal application has not been submitted within the validity period and the six-month extension period, or the trademark has been canceled by the Trademark Office

⑤ Others have submitted to the Trademark Office that the registered trademark has been stopped for three consecutive years

⑥ Changing the text, graphics and combination of the registered trademark without authorization

⑦ Changing the name and address of the registrant without the approval of the relevant departments, or failing to complete the change procedures for other matters

(Trademark source)

①Piracy of registered trademarks, that is, others steal registered trademarks without the consent of the trademark holder

These are the things to note in Jinan trademark transactions matter. When conducting trademark transactions, companies need to determine whether the source of the trademark is reliable to avoid being deceived. Just in case, companies can go to a big platform like Trademark.com to choose their favorite brand.