When it comes to traditional Chinese medicine, many people invariably think of the word "Tong Ren Tang". The most prestigious old drugstore in China was founded in 1669 and has a history of more than 3 years. After several generations and more than 3 years of reputation, Beijing Tongrentang has now developed into a large state-owned enterprise-Tongrentang Group Company. Its products are well-known at home and abroad for their traditional and rigorous pharmaceutical technology and remarkable curative effect.
A benevolent Tong Ren Tang
When the TV series "Da Zhai Men" was broadcasted on the screen, people seemed to know more about Tong Ren Tang. Why is Tong Ren Tang famous all over the world? "Take the medicine of Tong Ren Tang and rest assured." Uncle Wang, who is over 8 years old, is deeply touched by this. "Last year, there was SARS in Beijing, and I came here to match a pair of preventive Chinese medicine. After waiting for a long time, I couldn't get it. At first, everyone complained and thought they were keeping the price increase. "Later, I learned that people didn't give medicines until qualified raw materials arrived." Uncle Wang said, "With this benevolence and righteousness, Tongrentang can do great business!"
In the eyes of many old Beijingers, the lifeblood of Tong Ren Tang lies in this "benevolence". No matter what medicine Tongrentang concocts, it is necessary to fry, steam, moxibustion, sun and frost, and never cut corners. After processing, such as tiger bone wine and "Zaizao Pill", they are not sold immediately, but stored first to reduce the dryness of the medicine and improve the curative effect. Tiger bone wine should be stored in a jar for two years after it is made, and the pills should be sealed for one year.
Benevolence does not make the world worse. Beijingers buy medicine and love Tong Ren Tang; Outsiders go to Beijing for sightseeing, and they also like to visit this century-old shop in Tongrentang. Today, Tongrentang is almost the largest Chinese medicine shop in the nine overseas countries and regions where it has settled, and its decoration is exquisite, reflecting the breath of traditional Chinese medicine culture. In the new store in Taipei, many customers said, "When you come here to buy medicine, you can feel the charm of Chinese culture, especially these historical and cultural exhibition areas, which look like a museum of Chinese medicine culture." As a Chinese time-honored brand that produces traditional Chinese medicine products, Tongrentang combines opening overseas stores, displaying the history of traditional Chinese medicine, sitting in the clinic of traditional Chinese medicine and selling medicines, and enhances consumers' trust in traditional Chinese medicine and medication habits by giving them a direct understanding of traditional Chinese medicine. What it brings to consumers is not only a product, but also a culture-a culture of valuing righteousness, loving people and being generous.
From the initial Tong Ren Tang pharmacy and Tong Ren Tang pharmacy to the present Beijing Tong Ren Tang Group, it has experienced the historical vicissitudes of the Qing Dynasty from strong to weak, several foreign invasions, warlord melee to the new democratic revolution, and its ownership form, enterprise nature and management mode have also undergone fundamental changes. However, Tong Ren Tang has survived for generations, and its reputation at home and abroad is outstanding, and it has set up a golden signboard, which is really a miracle in the history of pharmaceutical industry. Why can the gold-lettered signboard of Tong Ren Tang last for 3 years?
Ensure the quality of drugs and strictly control the selection of materials
From the beginning of its business, Tongrentang attached great importance to the quality of drugs and took strict management as a guarantee. Le Fengming, the third son of the founder Le Xianyang, inherited his father's business. In 172, he opened the Tong Ren Tang pharmacy on the basis of the Tong Ren Tang pharmacy. He spared no effort to ease the cold and heat, painstakingly drilled his medical skills, and deliberately sought pills, powders, pastes and pills and various formulas, and compiled them into books in different ways. In the preface of the book, Le Fengming put forward that "after observing the elbow, we can distinguish the real estate, and although the processing is complicated, we will not dare to save labor; Although the taste is expensive, you will not dare to reduce the material resources. "It has established strict prescription selection, medication, ratio and process specifications for Tongrentang's drug production, which has been passed down from generation to generation and cultivated Tongrentang's good reputation.
For more than 3 years, Tongrentang insisted on strict material selection to ensure the quality of medicines. In the past, Beijing Tongrentang established a tradition of strict selection of materials and medicines in order to worship imperial medicine and win the trust of customers, and maintained good efficacy and credibility; After the founding of New China, Tongrentang adopted special measures to ensure the superior quality of special medicinal materials in addition to strictly following the national standards for superior quality drugs. For example, the purebred black-bone chicken making black-bone chicken baifeng pills is specially raised by Beijing Chinese Medicine Company in the pollution-free suburbs of Beijing, and the feed and drinking water are strictly controlled. Once the feather and flesh of black-bone chicken are found to be slightly degenerated, it will be eliminated. This carefully-fed purebred black-bone chicken is pure in texture and fresh in smell, and the quality of various amino acids contained in it is consistent, which ensures the quality standard of black-bone chicken Baifeng pills.
Chinese patent medicine is the main product of Tongrentang. In order to ensure the quality, besides the unique prescription and excellent materials, strict and exquisite technological procedures are necessary. If the processing does not comply with the technical regulations, it cannot reflect the attenuation or synergistic effect, or the quality is affected by a variety of adverse factors, it will not only affect the efficacy, but even turn the good medicine into drugs, endangering the health and life safety of patients. Chinese patent medicines produced by Tongrentang always have hundreds of processes from purchasing raw materials to packaging. Each process of processing each medicine has strict technological requirements, and the quantity of feeding must be accurate, and the feeding error of various precious fine drugs should be controlled below microgram. For example, rhinoceros horn, natural bezoar, pearl, etc. should be ground into the finest powder. In addition to sterilization, it should meet the prescribed number of holes to ensure the fineness of the powder. In addition, it should be uniform in color, free from flower lines, spots and impurities.
Running a big pharmacy in the spirit of doing small business
It is an old rule of pharmacies to decoct medicine for customers. Winter goes and spring comes, although the operators in the decocting position have changed one crop after another, they have never stopped and never had any accidents. For example, in 1985, it was necessary to pay 5 cents for each pair of medicine, but pharmacies persisted in serving the people for the convenience of the masses. At present, pharmacies have to decoct nearly 2, pairs of drugs on behalf of customers every year, which is very popular among patients and customers. As early as the 192s and 193s, Tongrentang had the rudiment of mail order business. After 1949, it set up a mail department, which was very popular with patients all over the world. In 1954, Tongrentang set up a consultation desk to introduce the drugs with indications to patients and answer various questions raised by customers, which has received tens of millions of people for more than 4 years.
As the stars move, the east rabbit moves to the west, but Tong Ren Tang's concept of "customer first, dedicated service" remains unchanged. In 1984, a foreign customer came to the store to buy 4 grams of Tianxianteng. After receiving it, an old salesman said, "4 grams of this medicine is worth 4 cents. Give you 1 grams and receive 1 cent." The customer smiled with satisfaction. For this penny's business, the old salesman made two trips to the front and back of the counter. Afterwards, customers wrote a book, Economic Daily, praising Tong Ren Tang's valuable style, thinking that it is really commendable that a big pharmacy like Tong Ren Tang can still maintain the spirit of doing a good job in small business.
Tongrentang has experienced many vicissitudes, and its "golden signboard" is enduring. It is because Tongrentang people pay attention to the lofty spirit, the traditional culture and virtue of the Chinese nation, and turn it into the words and deeds of employees, forming a corporate culture system with the characteristics of Chinese medicine industry. Indeed, "quality" and "service" are the two pillars of the golden signboard of "Tongrentang". Adhering to quality first and doing everything for patients is the most fundamental reason for Tongrentang's prosperity.
The quality view of Tongrentang culture
From ancient times to the present, there are two reasons for the formation of Tongrentang's cultural quality view: one is the self-discipline consciousness of Tongrentang people. Tongrentang people in all previous dynasties adhered to the honest and dedicated medicine morality, and put forward the creed of "no one sees the combination, but it is intentional to know". The pharmaceutical process strictly follows the formula, selects authentic medicinal materials, and never cuts corners and shoddy. The other is the external pressure of Tong Ren Tang. This external pressure is the pressure of imperial power, because it is for the imperial palace pharmacy, so it is not allowed to be sloppy, and a little carelessness may lead to fatal disaster.
Tongrentang people in the past dynasties adhered to the four pharmaceutical characteristics of "unique formula, excellent materials, exquisite technology and remarkable curative effect" and produced many Chinese patent medicines with remarkable curative effect. In 1989, the State Administration for Industry and Commerce awarded Tongrentang the first title of "China Famous Trademark" in China, making Tongrentang the only enterprise in the Chinese medicine industry to obtain the title of "China Famous Trademark" so far. Tongrentang not only has "Top Ten Aces", but also forms a series of products represented by "Top Ten Famous Medicines", thus winning wide praise and favor from people at home and abroad.
the reputation view of tongrentang culture
if we can sum up tongrentang's entrepreneurial spirit in one sentence, it is: fellow practitioners are benevolent and help the world keep healthy. The entrepreneurs of Tongrentang respect "those who can keep in good health and save the world, but medicine is the most important", and regard practicing medicine and selling medicine as a noble cause of saving the world and serving the society. Successive practitioners throughout the ages have always taken "preserving health" and "helping the world" as their duty, adhered to the moral character of honesty and dedication, and treated all visitors from all directions, whether they are dignitaries or ordinary people, with sincerity, and always adhered to the principle of no deception and no discrimination. In the competitive environment of market economy, Tong Ren Tang always believes that "honesty and trustworthiness" is the most basic professional ethics requirement for an enterprise, and stressing credibility is the most fundamental criterion for business behavior.
The image view of Tongrentang culture
All generations of Tongrentang descendants attach great importance to promoting themselves and establishing the image of Tongrentang. For example, take advantage of the opportunity of the imperial examination to give away "safe medicine" for free, run a porridge factory in winter and give medicine in summer, and run a "fire water club". Today's Tongrentang not only inherits the original fine traditions, but also endows her with new contents that conform to the characteristics of the new era. At the turn of the century, Tongrentang mainly pays attention to the following aspects: first, it uses various media to publicize the overall image of Tongrentang and improve the visibility and reputation of enterprises; Secondly, the Tongrentang newspaper is used as the carrier to carry out internal publicity of the enterprise to improve the cohesion and centripetal force of the enterprise; Third, give full play to the cultural power of Tong Ren Tang, inspire and educate employees with the spirit of Tong Ren Tang, and stimulate their enthusiasm, initiative and creativity; Fourthly, pay attention to the design of Tongrentang enterprise identification system and establish a new image of Tongrentang facing the 21 ST century; Fifth, actively participate in social welfare undertakings, selfless dedication to society, and improve the sense of social responsibility of enterprises.