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Why is the transfer price of well-known trademarks more expensive than ordinary trademarks?

Well-known trademarks are different from ordinary trademarks. The public’s awareness of well-known trademarks is much higher than that of ordinary trademarks. Today, the editor will take you to understand why the transfer price of well-known trademarks is more expensive than ordinary trademarks? What are the reasons?

The main reasons why the transfer price of well-known trademarks is more expensive than that of ordinary trademarks are as follows:

1. Demand issues

Due to their popularity, well-known trademarks are more popular in society. The demand may be higher than that of ordinary trademark transfer. Moreover, after the transfer, the transferor's goods will inevitably be affected, so the bid will be higher.

2. The risk of transfer is higher

Well-known trademarks are bound to be popular in trademark registration. Not every well-known trademark can be successfully registered. It takes time, money and time to register a well-known trademark. There are many more than ordinary trademarks, so it is not surprising that the price is high.

3. Development issues

Well-known trademarks already have a certain brand foundation before the transfer, and the trademark maintenance and construction are relatively complete. For example, if it is a well-known trademark transfer in the food category, after the transfer , the transferee can quickly enter supermarkets, stores and other industry markets through the original development foundation of the well-known trademark, and develop even faster.

Why is the transfer price of well-known trademarks more expensive than ordinary trademarks? The Bajie Trademark Transfer Platform will answer this question for you. For more information about well-known trademarks or ordinary trademark transfers, please contact the online customer service of the Bajie Trademark Transfer Platform, or call the consultation hotline: 15921746172

Bajie Class 30 convenience food trademark transfer hot recommendation

Trademark name: Nostalgia Era

Nostalgia Era trademark registration number: 16285534 Nostalgia Era trademark usage scope: tea; sweets; cereal products; Snacks and snacks based on cereals; foods made from cereal flour; edible aromatics; ice cream; instant noodles well-known trademark transfer