Yili News Network (Reporter Fan Fuyao) Recently, in the meeting room of Hongnahai Village Committee in Hongnahai Township, Zhaosu County, the staff of the industrial and commercial department were explaining the knowledge of trademark rights protection to the villagers, which is a microcosm of the direct industrial and commercial administration departments in Yili Prefecture actively promoting the activities of "trademark-rich farmers".

since the beginning of this year, the industrial and commercial departments of the state directly under the Central Government have listed "trademark-rich farmers" as one of the tasks of "serving the people and benefiting the people", actively supporting trademark enterprises to strive for knowledge and brand harmony, boosting the number of applications for agricultural trademarks in the state directly under the Central Government, helping enterprises that have obtained trademarks certified by geographical indications to correctly use trademarks and expand their influence, and promoting market players to become bigger and stronger. At the same time, the golden signboard of green, organic and safe agricultural products in Yili was launched, and farmers' income was driven to become rich through the brand image and influence of the trademark.

It is understood that after this work, the industrial and commercial departments directly under the state have actively promoted the work of "trademark-rich farmers" by holding training on the new Trademark Law, helping to cultivate the list of well-known trademark enterprises in Yili, continuing to carry out "doubles" work, curbing trademark infringement and illegal acts, and doing a good job in trademark consultation and administrative guidance. By the end of March, Zhouzhi * * * had applied for 5,41 registered trademarks, and 3,934 had been registered, including 3 trademarks, 34 Xinjiang trademarks, 44 well-known Yili trademarks and 4 geographical indication certification trademarks. From January to April, the State Administration for Industry and Commerce dispatched 725 law enforcement personnel to inspect 3,778 households of various types, of which 5 cases were filed and 4 cases were closed, with a case value of 353,6 yuan and a fine of 36,6 yuan.