Chenhong Media Group, formerly known as Weifang News Printing Factory, was founded at the end of 1994. At the end of 1996, it changed from small-scale printing to newspaper professional printing, and in 2 it was upgraded from newspaper professional printing to newspaper scale printing. In April 21, it was restructured into Weifang News Printing Co., Ltd., and in 22, it began to print Qilu Evening News, Rural Public and other major newspapers. In March 23, Weifang Chenhong Information Co., Ltd. was registered and established, and the enterprise completed the transformation and development from a single printing and processing industry to a cultural industry. On August 8 of the same year, Chenhong Information was officially published. On January 7, 25, Weifang Chenhong Group was established on the basis of Chenhong Information and Newspaper Printing. In 26, the group implemented the external expansion plan, and on July 7, the Rizhao edition of Chenhong Information was successfully launched. In the second half of 28, special editions of eight counties and cities in Weifang were published one after another. On March 22nd and June 22nd, 211, the Qingdao edition and Jinan edition of Chenhong Information were published successively. At the same time, the Group implemented the strategy of expanding outside the province. On December 28th, 29, the Datong edition of Chenhong Information was launched, and on February 27th, 212, the Yangzhou edition of Chenhong Information was launched.
Chenhong Media Group, formerly known as Weifang News Printing Factory, was founded at the end of 1994. At the end of 1996, it changed from small-scale printing to newspaper professional printing, and in 2 it was upgraded from newspaper professional printing to newspaper scale printing. In April 21, it was restructured into Weifang News Printing Co., Ltd., and in 22, it began to print Qilu Evening News, Rural Public and other major newspapers. In March 23, Weifang Chenhong Information Co., Ltd. was registered, and the enterprise changed from a single printing and processing industry to a cultural industry. On August 8 of the same year, Chenhong Information was officially published. On January 7, 25, Weifang Chenhong Group was established on the basis of Chenhong Information and Newspaper Printing. In 26, the group implemented the external expansion plan, and on July 7, the Rizhao edition of Chenhong Information was successfully launched. In the second half of 28, special editions of eight counties and cities in Weifang were published one after another. On March 22nd and June 22nd, 211, the Qingdao edition and Jinan edition of Chenhong Information were published successively. At the same time, the Group implemented the strategy of expanding outside the province. On December 28th, 29, the Datong edition of Chenhong Information was launched, and on February 28th, 212, the Yangzhou edition of Chenhong Information was launched.
since its inception, Chenhong Information has formed Chenhong Super Supermarket with "information supermarket creating advertising supermarket and public welfare supermarket", insisting on free giving and directional delivery, and implementing the trinity distribution mode of postal delivery, spontaneous delivery and agency delivery, enabling enterprises, businesses and individuals to spend ten yuan to advertise, activating people's advertising awareness, standardizing all kinds of unfair intermediaries, stimulating the business growth of the communication industry, and building. In recent years, enterprises have also actively given back to the society, and have donated more than 2 million yuan to Hope Project, disaster relief areas and vulnerable groups. In August, 29, together with the Propaganda Department of Weifang Municipal Committee and Weifang Federation of Literary and Art Circles, it hosted the Kite Capital Stage, and performed more than 15 performances for cities, counties, townships and villages for free. More than 1, demobilized military cadres, retired soldiers, college graduates, rural poor people and laid-off workers in cities have found jobs, and 2, job-seeking information and more than 1, public service advertisements have been released for laid-off workers free of charge, thus establishing a good brand image among the public. Chenhong Information is loved by the people, satisfied by customers and recognized by the government.
in February, 211, the people's government of Shandong province clearly put forward that the advertising industry should be given priority support as one of the top ten cultural industries. In October, 211, the Sixth Plenary Session of the 17th CPC Central Committee deliberated and passed the Decision of the Central Committee on Deepening the Reform of Cultural System and Promoting the Great Development and Prosperity of Socialist Culture, which promoted the development of cultural industry to a national strategy and clearly put forward that cultural industry should be developed into a pillar industry of the national economy. With the attention and support of the central government and party committees and governments at all levels to the development of cultural industries, Chenhong Media Group has ushered in a new major strategic opportunity for its career development. On December 31st, 212, "Chenhong" and Tutu were recognized as well-known trademarks in China, with the category of 35th, and the service was recognized as advertising and advertising. As a result, Chenhong Media Group has become the only one in the advertising industry in Shandong Province and one of the few enterprises in the national advertising industry to receive this honor.
facing the excellent development opportunity, the group started the market brand expansion plan in time, formulated the strategic development goal of "654321" in the 12th Five-Year Plan, and successively invested in six major projects to make Chenhong brand DM industry bigger and stronger. It has started to build Haiyang newspaper printing base, actively implemented the "Golden Triangle" strategy of Shandong Peninsula, promoted the expansion of Qingdao, Yantai and Weihai markets, and formed a trinity development pattern of Jinan, Weifang and Qingdao. Signed a strategic cooperation agreement with China Communication University to build a cultural industry talent training base; Build Chenhong Bama Health Base in Bama, Guangxi, vigorously develop and promote the health and wellness industry, and plan and build the landmark project of Chenhong Media Building in Weifang National Advertising Industry Park. In the second half of the year, Beijing Chenhong Media Investment Co., Ltd. was registered and established to implement the national brand development strategy of Chenhong Information. Through the establishment of Beijing company, we will enhance the competitive advantage and national popularity of Chenhong brand industry, speed up the introduction and training of high-end talents, accelerate the promotion and development of Chenhong brand in the whole country, and strive to establish 1 sub-magazines in key cities at or above the prefecture level in 215, realize the annual income of main advertising business of 1 billion yuan, and realize the profit and tax of 2 million yuan, become the flagship with the highest market share and the greatest influence in the national DM advertising market, and become the most powerful and dynamic ship in the whole media industry.
Looking forward to the future, faced with broad development prospects and rare entrepreneurial opportunities, Chenhong Media Group takes brand culture as the core, operation mode as the foundation, and overall listing as the goal, and sincerely welcomes people of insight to join Chenhong's career development, and * * * make Chenhong's century-old career bigger and stronger together!
group headquarters: chenhong building, No.31 Dongfeng east street, kuiwen district, Weifang city.