Su Riming
Since its official operation in April 2002, Shenzhen Aidil Jewelry Co., Ltd. has adhered to the cultural direction of taking "care" as the footnote and "extraordinary" as the commanding heights. Adhere to the strategic policy of "centering on brand building, building a scientific management system, an excellent winning team and a high-quality market network, and becoming an extraordinary company guided by care and service". It passed the ISO9001 international quality system certification in 2003 and became a member of the Shanghai Diamond Exchange in the same year. From 2004 to 2006, it hired the famous movie star Jiang Wenli as its spokesperson. In 2009, it hired the famous performing artist Pu Cunxin as its spokesperson. It has successively become the standing director unit of national, provincial and municipal industry associations. , so far, the company headquarters has nearly 510 employees, and has nearly 301 Aidil jewelry brand franchise outlets in more than 205 cities across the country. It has formed markets with international companies and organizations such as HK in India, SWAROVSKI in Austria, the International Platinum Association, and the International Palladium Association. Strategic partners; with Wuxi Vocational and Technical College of Commerce, Tianjin University of Commerce, Changchun Engineering College, Shenzhen Higher Vocational and Technical College, China University of Geosciences (Wuhan), Yunnan College of Land and Resources, Shaanxi International Business College, Jieyang Vocational and Technical College, Jiangsu Vocational and Technical College of Commerce Nine colleges and universities of the Institute of Technology jointly organized the "Adil Jewelry Class" and formed a talent strategic partner; they also formed a "caring" cultural strategic partner with the China Care for the Next Generation Working Committee Charity Cultural Center and "Shenzhen Youth" magazine.
In May 2004, the company was awarded the honorary unit of "Caring for Girls" by the China Population Education Center; in 2005, it became the "Business Card that best represents the image of Shenzhen in the 25 years of reform and opening up"; in September 2006, IDEAL was awarded "Asia's 500 Most Valuable Brands"; in March 2007, the company established a party branch and became the only contact unit in the industry listed with the Central Organization Department of the Central Committee of the Communist Party of China; in July of the same year, IDEAL was recognized as a "China Famous Trademark"; in 2008 In November, IDEAL became a famous trademark in Guangdong Province; in May 2009, it was awarded the top 100 independent innovative small and medium-sized enterprises in Shenzhen and the top 20 most culturally valuable brands in Guangdong Province; in April 2010, it was awarded the Chinese Gold and Silver Jewelry Famous Brand; in April 2011 In September, it was awarded the Shenzhen Brand with the Most Potential of the Year, and was selected into the Top 500 Asian Brands in September; in February 2012, the Aidil Party Branch was awarded the "Two New" Top 100 Party Organizations in Guangdong Province, and in April, it was awarded the Shenzhen Famous Brand. At the same time, the company's self-developed, designed and produced products have also won numerous awards: they won the gold medal in the jewelry category at the 12th and 13th Art Fair, and the Most Fashionable Award for Outstanding Works at the 13th China Art Fair, Shengshi Guanghua, Gold and Silver Jewelry Art Exhibition. , the champion of the bracelet category in the Asian region of the 5th International Tahitian Pearl Jewelry Design Competition, the bronze medal in the pearl series category of Fashion China 2005·CCTV Jewelry Design Television Competition, etc.
China Jewelry and Jade Jewelry Yearbook 2012
With the friendly care and support from all walks of life and the collective efforts of Adil people, Adil Jewelry has developed into a jewelry brand that is famous for its excellent culture and has the most development potential in China today. One of the jewelry companies.
As of 2011, Aidil Jewelry Co., Ltd. has been operating in an orderly manner in all aspects, with production capacity remaining stable, manufacturing and processing technology, product research and development, and process innovation maintaining synchronicity with improvements. Through the implementation and development of Aidil's characteristic corporate culture , the company's management level has been well improved, the Aidil brand has formed a good reputation and reputation in the national terminal market, the franchise expansion business has achieved substantial growth, the production and sales targets have been completed throughout the year, and the main business income has increased by 80%.
1. Market and Marketing
1.1 Economic Benefits
In 2011, the company achieved more than 90 franchises, an increase of 63.8% over the same period last year. By the end of the year, there were nearly 300 Aidil jewelry brand franchise outlets in more than 200 cities across the country. Throughout the year, 480,000 products were produced and sold (including exported), achieving sales of nearly 600 million yuan, paying taxes of 27 million yuan, and the tax amount increased by 66.7%.
1.2 Social Benefits
The company adheres to the corporate culture with "care" as its core and actively assumes social responsibilities and fulfills social obligations.
In 2011, Longyan Adil Jewelry (a direct-operated store of Adil Jewelry Co., Ltd.) raised 10,410 yuan for the "Tomorrow Poverty Relief Fund" through the Women's Day charity auction, which greatly improved the local visibility and reputation of Adil Jewelry through public welfare activities. .
On May 7, Li Qimin, deputy secretary-general of the China National Council on Related Work, Wang Daming, senior project officer of the United Nations Children’s Fund, relevant leaders of Shenzhen City, as well as experts, scholars, and corporate executives from all walks of life gathered at the Shenzhen Aidil Jewelry Co., Ltd. solemnly held a corporate social responsibility seminar on labor protection for minors. At the meeting, Aidil Jewelry was awarded the "Pilot Unit for Labor Protection of Minors".
On May 30th and 31st, under the guidance of the Ministry of Education and the Ministry of Commerce, China Business Federation, the Vocational and Technical Education Center Research Institute of the Ministry of Education, the China Vocational and Technical Education Association and the China Higher Education Association *** The 2011 China Vocational Education and China Business Service Industry Innovation and Development Dialogue event was held grandly in Chongqing. Adil Jewelry, as a pioneer in school-enterprise cooperation in the jewelry industry, was invited to participate in the forum and was highly praised by the China Chamber of Commerce.
On June 9th and 10th, Luohu District Human Resources Bureau, Luohu District Science and Technology Innovation Bureau, Luohu District General Chamber of Commerce, Shenzhen Internet Industrial Park and Wuhan Textile University launched "high-end cooperation* in Luohu District, Shenzhen The theme activity of "Win Development" comprehensively builds a three-dimensional open education platform for government, schools, chambers of commerce and enterprises to cooperate with each other. As one of the key enterprises in Luohu District, Aidil Jewelry participated in the forum and signed a cooperation agreement with Wuhan Textile University. Became the only jewelry company present to sign a contract.
From July 25th to 30th, the "China Homeland" second national summer camp for children of all ethnic groups and the eighth national summer camp for children orphaned by AIDS were held in Beijing. At the meeting, Aidil Jewelry Company It was awarded the "Special Contribution Unit to the China Home Care and Growth Action" by the China National Commission for Environmental Protection, the State Ethnic Affairs Commission and the United Nations Children's Fund.
1.3 Industry Impact
In June 2011, the Shenzhen Special Zone News reported on "The Party Branch of Aidil Jewelry Co., Ltd. promotes party-building brands to promote enterprise development", establishing a party-building policy for the jewelry industry. Promote development and take the Scientific Outlook on Development as the benchmark.
On June 21, Aidil became PAI’s only designated inlaid manufacturer in mainland China. Both parties hope to ultimately push the palladium market in China to a more glorious peak through in-depth cooperation.
China Jewelry and Jade Jewelry Yearbook 2012
On September 9, the Asian Brand Association, jointly organized by the Asian Brand Association, Hong Kong Wen Wei Po, Global Times and China-Japan-Korea Economic Development Association The annual event - the 2011 Sixth Asian Brand Ceremony kicked off at the Sheraton Hotel in Hong Kong. Adil Jewelry was honored to be shortlisted for this brand list for the first time, which greatly enhanced the brand awareness and reputation.
In 2011, the "Colorful" series of patented products independently designed and developed by Aidil Jewelry sold a total of 100 million models in the Chinese jewelry market, becoming a miracle in the Chinese jewelry industry and causing huge repercussions.
In May 2012, Aidil Jewelry launched the "Smart" series of pendants. Due to its unique product creativity, it generated sales of 160 million yuan within three hours, creating another miracle in the Chinese jewelry industry.
2. Brand and culture aspects
The company has always adhered to the development strategy of “brand building as the center”, constantly improved the Aidil brand CIS image recognition system, increased brand investment, and created The professional team of brand culture and corporate culture strengthens the construction of "corporate ideology" and "corporate temperament".
In 2011, Aidil Jewelry was rated as a key cultural enterprise in Shenzhen (***109 in Shenzhen) by the Cultural Industry Development Office of the Shenzhen Municipal Bureau of Culture, Sports and Tourism. In the Shenzhen jewelry industry, Aidil Jewelry has long adhered to the development direction of corporate culture with "care" as the core, and has achieved fruitful results in brand culture construction, independent patented product development, cultural cooperation, school-enterprise joint education projects, etc., becoming a Chinese jewelry A unique and outstanding enterprise in the industry. The unique "cultural company building" concept has played an important role in the company's brand building and development process. It not only allows the company to integrate a large team of franchise partners, but also expands a new path for comprehensive, sustainable and coordinated development.
The company has established a research and development team to develop diamond-encrusted products with high quality, rich cultural connotation and strong decorative properties in response to market demand.
In recent years, the company has increased the innovation of process technology and the integration of production lines, producing innovative products that are widely welcomed by consumers. It is packaged and sold in conjunction with brand culture, which has greatly improved sales performance.
In 2011, *** applied for 7 product patents, including 6 appearance patents and 1 utility model, an increase of 42.9% over the same period last year. The "Colorful" series produced by the company through technological innovation has accumulated sales of 100 million in the Chinese jewelry market, becoming a miracle in the Chinese jewelry industry and causing huge repercussions. In 2011, the "Colorful Butterfly" series of colorful upgraded products were launched and received rave reviews.
The company continues to introduce technical talents and strengthen the construction of precision product production lines. In 2011, the company was among the finalists in the 7th Shenzhen Staff Technological Innovation Games, with 3 people achieving outstanding results.
3. Manufacturing, processing and wholesale trade
Within the requirements of the development strategy of "centering on brand building", the company maintains its existing production scale and manufacturing capabilities, focusing on improving production efficiency. Strengthen product process quality and improve the welfare of manufacturing technicians. In 2011, the company's manufacturing center moved into the new factory area of ??Huizhou, and established a Huizhou branch. It invested in purchasing new instruments and equipment, introduced advanced molds, and established a quality system, which greatly improved the company's product first-time verification pass rate.
In the future, Aidil Jewelry will gradually move towards a group enterprise with jewelry as its core industry. Expand the industrial chain through listing financing, establish a high-quality market network, scientific management system and excellent winning team, and create an "extraordinary company with caring guidance and services" that integrates investment, jewelry design, brand operation and e-commerce. ".
2012 China Jewelry and Jade Jewelry Yearbook
2012 China Jewelry and Jade Jewelry Yearbook