Using cheating means to improve the ranking of App downloads is also known as "brushing the list" in everyone's eyes. If Apple finds out that the download volume of the App is abnormally soaring, the app is likely to be judged as brushing the list and removed from the shelf. At this point, a domestic company may have the most say. Its game products have been removed from the shelves by Apple, and the downloads of these games even exceeded the downloads of Facebook and Tencent applications in one fell swoop. Of course, it was judged by Apple as a list.

The situation of brushing the list may also occur in unfair competition. Competitors help the App to brush the list and report it to Apple, which will easily lead to the App being removed from the shelf.

the content in the App violates the terms of Apple's App Store. If the function of the app involves infringing on others' privacy, abusing privacy rights or having content that is contrary to religion and law, these apps will be removed from Apple's shelves at the first time if they are found out.

some functions of the App may not be seen during the audit for various reasons, but later it is revealed that it does not conform to Apple's regulations and competes with iOS's own applications in terms of functions. Then Apple will regard you as a competitor, and the fate of the app behind you can be imagined.

if the screenshots, functions and descriptions of the App are quite different from the reality, it is obvious that selling dog meat by hanging sheep's head is not allowed by Apple.

if there are obvious bugs in the App or it often crashes and users complain a lot, this kind of App can be easily removed. In the debugging stage of the App, we must strictly control it, and at the same time, the adaptation should not be feasible in theory. We must personally test it in each system version to ensure that all versions included in the description can run well.

if the App is complained that it has obvious imitations of shanzhai, or infringes on the legitimate rights and interests of others in other aspects, Apple will also remove the corresponding App after investigation and evidence collection. In November 212, the 115 network disk was removed from many markets, mainly due to trademark infringement. Because the 115 trademark is not owned by the 115 network disk developer Guangdong Wu Technology Co., Ltd., Apple removed the 115 application from the App Store after receiving the official letter from the owner of the 115 registered trademark to delete the 115 infringing software.

Any application involving other platforms of iOS devices, such as imitating iOS as Android or WP interface by changing the theme, and providing functions that Apple officially doesn't allow, such as enjoying the Internet through iPhone***, will be removed by Apple as soon as it is discovered.