In order to protect the trademark rights of Haidilao from infringement, Sichuan Haidilao applied for a series of trademarks that look very similar to Haidilao. Previously due to the trademarks of other brands? Edge ball? Haidilao and Haidilao sued the enterprise, but the result was rejected and the case was lost. As a result, Haidilao enterprises learned a lesson and registered a series of protective trademarks to protect the brand Haidilao.
In today's intellectual property era, the practice of Haidilao is undoubtedly desirable. As an intangible asset, intellectual property has immeasurable value, huge development space and immeasurable creation space, and its economic value far exceeds our imagination. As intangible assets of enterprises, trademarks and brands, as operators of enterprises, should learn to use legal weapons to safeguard their legitimate rights and interests and make them well-known and famous trademarks.
Now many enterprises are planning to get something for nothing and get a good trademark. Edge ball? The way to give a trademark a name similar to a big brand is to confuse the public and make them think it is a big brand. This is also the main reason for Haidilao enterprises to register a series of protective business targets. It is a long way to build this brand from scratch, but it is easy to steal other people's trademarks by plagiarism, which leads to chaotic market competition and unfair market, which affects the development of the whole economy. As consumers, what we can do is to keep our eyes open, correctly identify brands, and use the means we can to crack down? Fake big cards? ; The national government should introduce corresponding and more perfect policies to regulate the market order.