I. Text marking
In China's trademark registration, Chinese characters (including hanyu pinyin) are mainly used as text marks. In addition, minority languages or foreign languages such as English, French and Japanese can also be used. Trademark law prohibits the use of marks as part of trademarks. The logo design should be distinctive, so that consumers can remember your trademark, improve brand awareness, promote consumption and expand the market.
In the word label, besides the shape of the word and the outside of the book, it also includes pronunciation. Due to the huge number of Chinese characters, some words have the same pronunciation but different meanings, such as "Yan Fei" and "Yan Fei". Words with the same pronunciation should be avoided as much as possible. Whether it is considered similar or not and whether it can be registered depends on the specific situation of using the goods.
Some of the words that make up word mark have certain meanings, such as Changjiang, Ganoderma lucidum and Heping, while others have no meanings, and only consist of two or more pronounced words, such as the Japanese trademark "Sony". There are also phrases composed of more than two meaningful words, such as "good luck", "dragon and phoenix are detailed" and "heavenly daughter scattered flowers" In China's trademark tradition, most people use words with certain meanings to form text marks.
Second, the graphic trademark
There are various graphics used in trademarks, such as Shou Xingtu, Samsung pictures, chickens announcing the dawn, the rising sun, people, birds and animals. Some graphic trademarks represent certain things, while others are extremely abstract. In foreign countries, many enterprises use abstract graphics as business logos. Abstract graphics are easy to obtain exclusive rights.
Graphic trademarks are not limited by language. No matter what language is used in any country or region, people who know graphics will understand the meaning of trademarks. However, the disadvantage of graphic trademarks is that it is not convenient for consumers to call out brand names directly, especially for daily industrial products. Buyers like to point to the goods they want, and trademarks do not use names, which is not convenient for consumers to choose.
There is no limit to the color of graphic trademarks, which can be monochrome or multicolor, because the variety of colors is limited and cannot be used as trademarks. However, in order to decorate goods and advertise, the colors of graphic trademarks should be bright, but the colors used should not be exactly the same as or similar to the colors of trademark graphics drawn by others on the same goods. Especially soap, cigarettes, toothpaste and other commodities, the choice of trademark color should be more careful.
Third, the graphic combination trademark
The so-called graphic combination trademark is a trademark composed of words and graphics. This graphic combination trademark is illustrated and vivid. It is widely used in China, and many of them have been registered. Joint trademarks require the harmony of words and graphics. For example, the graphics of Admiralty brand must draw clocks, not animals. Words have nothing to do with graphics, which is not allowed in the use of trademarks.
The trademark with pictures and texts is illustrated, eye-catching, easy for consumers to identify and easy to call. However, the structure of graphic combination trademark is complex, which is easy to form the defect of inconspicuous logo. We should pay attention to this problem in trademark design.
Some of the words that make up word mark have certain meanings, such as Changjiang, Ganoderma lucidum and Heping, while others have no meanings, and only consist of two or more pronounced words, such as the Japanese trademark "Sony". There are also phrases composed of more than two meaningful words, such as "good luck", "dragon and phoenix are detailed" and "heavenly daughter scattered flowers" In China's trademark tradition, most people use words with certain meanings to form text marks.
Second, the graphic trademark
There are various graphics used in trademarks, such as Shou Xingtu, Samsung pictures, chickens announcing the dawn, the rising sun, people, birds and animals. Some graphic trademarks represent certain things, while others are extremely abstract. In foreign countries, many enterprises use abstract graphics as business logos. Abstract graphics are easy to obtain exclusive rights.
Graphic trademarks are not limited by language. No matter what language is used in any country or region, people who know graphics will understand the meaning of trademarks. However, the disadvantage of graphic trademarks is that it is not convenient for consumers to call out brand names directly, especially for daily industrial products. Buyers like to point to the goods they want, and trademarks do not use names, which is not convenient for consumers to choose.
There is no limit to the color of graphic trademarks, which can be monochrome or multicolor, because the variety of colors is limited and cannot be used as trademarks. However, in order to decorate goods and advertise, the colors of graphic trademarks should be bright, but the colors used should not be exactly the same as or similar to the colors of trademark graphics drawn by others on the same goods. Especially soap, cigarettes, toothpaste and other commodities, the choice of trademark color should be more careful.
Third, the graphic combination trademark
The so-called graphic combination trademark is a trademark composed of words and graphics. This graphic combination trademark is illustrated and vivid. It is widely used in China, and many of them have been registered. Joint trademarks require the harmony of words and graphics. For example, the graphics of Admiralty brand must draw clocks, not animals. Words have nothing to do with graphics, which is not allowed in the use of trademarks.
The trademark with pictures and texts is illustrated, eye-catching, easy for consumers to identify and easy to call. However, the structure of graphic combination trademark is complex, which is easy to form the defect of inconspicuous logo. We should pay attention to this problem in trademark design.
Because of the downward adjustment of trademark registration fee and the sharp increase of trademark registration in China, trademark registration will certainly become more and more difficult, not only because the trademark name is not easy to get, but also because the trademark in the blind search period is not easy to find. Therefore, we suggest that it is better to buy a trademark. It is still very valuable to spend a little more money to buy a usable trademark directly.