From a legal perspective

The main difference between brands and trademarks is that trademarks can be protected by law. Brands that have not obtained trademark rights through registration are not protected by law.

Relevant laws and policies clearly stipulate the protection of the exclusive right to use registered trademarks, delineate the scope of behavior that infringes the exclusive right to use registered trademarks, and stipulate the handling of acts that infringe the exclusive right to use registered trademarks. The industrial and commercial administrative departments have the right to investigate and deal with acts involving exclusive use of rights in accordance with the law; those suspected of committing crimes shall be promptly transferred to judicial organs for handling in accordance with the law. An enterprise's ownership, use rights, and income rights to a brand; in the final analysis, they must obtain legal protection through registered trademarks.

From an enterprise perspective

Trademarks are in the hands of enterprises, and brands are in the hearts of consumers.

Once consumers establish trust in a brand, they will become dependent on the brand and achieve repeat purchases. At the same time, after a brand occupies a leading position in the industry and captures the hearts of consumers, it will set a higher entry barrier for competitors; because once consumers need to purchase a certain product or service, the first thing they think of is a certain product or service. With one brand, it is difficult for other brands to enter the minds of consumers. For example, when talking about cola, the first thing that consumers think of is Coca-Cola, which has almost become synonymous with cola. Secondly, Pepsi-Cola exists as a competitor. The two almost occupy the absolute market in the cola field.

From the perspective of long-term development

Enterprises need to develop reasonable brand development strategies to take the steps from trademarks to brands to well-known brands.

A trademark can be obtained by legally registering it in accordance with the regulations of the industrial and commercial administration department. Next, the company should create a reasonable corporate identity system based on the registered trademark and carry out brand planning for a certain brand. Here are the different concepts of corporate branding and product branding.

An enterprise can be a brand, and an enterprise can also use different brands, but no matter which method is used, in essence, it gives the trademark more meaning and brand connotation. Including corporate culture, product quality, cultural significance and other aspects. Then make the brand image popular through brand image design, which will help further promotion and communication.

As trademarks play an increasingly important role in the development of enterprises, many companies and individuals are becoming more and more aware of trademark registration. Therefore, there are more and more trademark registration cases. There are fewer and fewer good trademark resource areas. A good trademark has its own advertising effect and does not require too much time and energy to promote. Of course, this is on the premise that the product quality passes the test.

We hope that all enterprises will seize the time to apply for trademark registration, and at the same time pay attention to the use, operation and protection of trademarks.