Building a marketing website, and then attracting foreign customers to click and browse the website through search engine optimization (SEO), and finally converting them into orders, has increasingly become an important marketing method for many export companies. However, , for some sellers who have just started on independent websites, it sounds simple, but in fact it is a profound technical work, giving people a sense of confusion that cannot be seen or understood. The most common ones are mainly reflected in the following three Question:

First, what tasks does SEO need to do and what kind of talents are needed?

Second, how to check the effect of SEO?

Third, how to plan the deployment of website keywords?

To this end, Simon Yan, a guest from overseas on Friday, shared the following:

The four basic tasks of SEO and the deployment of efficient technical personnel

As the saying goes : "If you want to do your job well, you must first sharpen your tools." If you want to do a more in-depth SEO optimization of the website, you must know the four most basic tasks.

First, the improvement of SEO functions and page optimization

The improvement of SEO functions and page optimization are the most basic and common function production in the process of website building, involving The scope is wide, including meta tags, website structure, designated mobile pages, structured data, robots settings, link title attributes, 301 jump settings, etc. Regarding the "uniqueness of duplicate pages", Simon Yan gave an example: "For example, when adding products, a product will be added many times on some websites, which will lead to many pages with the same content appearing. These If the pages are not processed in time, Google's weight on these pages will be reduced accordingly, so it is necessary to uniquely designate the pages of the website."

In addition, for page optimization, layout optimization, For content optimization, loading speed optimization, etc., Google will consider the weight of the page, such as visitor stay time, page views and page loading speed, which will be used as an indicator to improve rankings

Second, the key Word deployment

When it comes to keyword deployment, Simon Yan said that the most important thing is to plan the directory level. In short, it is to plan the website classification and product classification, and even Specifically, the *** plan is divided into several levels, and appropriate selection of keywords must also be made.

Third, SEO data analysis

This aspect mainly uses tools to analyze website clicks, keyword display volume, keyword rankings, competitor analysis, and external link health. query for detailed analysis.

Fourth, internal and external link strategy

The internal and external link strategy refers to the planning of internal links to increase the weight of pages within the site, as well as the planning of some off-site resources.

It is worth mentioning that Simon Yan particularly emphasizes the following four points regarding the requirements for staffing SEO websites:

1. In order to improve the SEO functions of the website, it is necessary to be equipped with certain personnel. Skilled employees must have a certain understanding of website code. They can also improve or outsource website SEO functions, use mature systems, etc.

2. Regarding the deployment of keywords, the requirements for talents are to have an understanding of the product and industry, and to have a certain copywriting ability. Simon Yan particularly emphasized that one must have excellent English skills. is the most important prerequisite. He suggested: "This work should be done by the company's own internal personnel, so that not only the efficiency but also the quality will be improved to a certain extent."

3. In SEO data analysis The requirement for talents is to have certain data analysis capabilities. It is best to have technical personnel who have operated Google's backend and have relevant industry experience. Of course, there is no need to force it even if not.

To check the SEO effect of the website, the problem of choosing the right tool is easily solved

After doing the four basic functions of website SEO, how to check the effect and what channels to check it through have become a lot of questions. A problem that troubles small and medium-sized sellers. For this reason, Simon Yan said that there are various ways to view the SEO effect of a website. Taking Google's administrator tools as an example, after first entering the Google administrator webmaster tools, there will be a message reminder, including search analysis. One column will have the total number of clicks, which means how many visitors entered the website through natural search clicks.

Secondly, click the arrow in the search analysis column to enter the search analysis page, where you can clearly see the number of clicks, impressions, click-through rate and keyword rankings.

According to Simon Yan, the number of clicks refers to how many times a keyword user clicks to enter the website through the keyword; the number of impressions refers to how many times the keyword is displayed in Google; the ranking refers to is the specific ranking of keywords in Google. It should be noted that for some cases where the average ranking is not an integer, he said: "This is because Google has different servers in different regions, and different servers search results The ranking results will also be different. The ranking on the website refers to the average ranking, so there will be decimal points. ”

This is to check the SEO of the website through Google’s administrator tool. As a result, there are many very rich functions in Google Administrator Tools, which are very useful when analyzing websites. Simon Yan believes that if you want to do SEO, the first and most important thing is to register a Google administrator tool. Then how to bind it to your website after successful registration?

First of all, on the "Add Attributes" page, fill in the specific corporate URL. It should be noted that if the website is filled with "n", it needs to contain keywords.

Second, the quantity and length must be controlled.

Third, put the core keywords as far forward as possible.

Fourth, if Deion is a complete sentence, it can be recognized by the machine.

Fifth, use structured data to increase clicks.

Sixth, it is best to include the brand in the title.

So, how to control the number of words in titles, descriptions and English tag symbols?

First, the number of words in the Title should be controlled at 66 characters.

Second, Deion is limited to 240 characters.

Third, English label symbols count as one character, while Chinese punctuation marks count as two characters.