On September 8, 20 10, Dongfeng Nissan officially released its own brand "Qichen". "Qichen" takes the corporate mission of "* * * creating value * * * seeking well-being" as the source, and combines the world-class advanced technology with an approachable attitude and the practical spirit of Excellence to open the brand dream of China mainstream consumers' happy and high-quality car life.
The LOGO of "Qichen" takes blue as the background color, symbolizing deep dreams; "Five-pointed star" is a symbol of perfection, which expresses Dongfeng Nissan's attitude of constantly pursuing perfection in order to realize its dream. "Five stars" comes from "there are five stars in the sky and five elements on the ground", and "all five elements are combined" means harmony and contains auspicious meaning.