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Why is the same commodity expensive in JD.COM and cheap in Taobao?

Since JD.COM and Taobao have been mentioned, I will simply talk about the differences between JD.COM, Taobao, Tmall and Pinduoduo, and put them together.

First, JD.COM's advantage lies in its warehousing and logistics. In fact, many merchants put their goods in JD.COM's warehouse, which is self-operated by JD.COM. The so-called JD.COM's self-operated warehouse is placed in JD.COM, where there are JD.COM people to deliver the goods. That is, if you sell well in JD.COM, JD.COM will invite you to settle in his self-operated warehouse.

Actually, it's the same. All the goods are sent by the merchants, so there is no such thing as genuine goods and fake goods. Moreover, the profit of JD.COM is the highest among the three platforms, while that of Pinduoduo is the lowest, and that of Pinduoduo is the lowest.

second, let's talk about Taobao and tmall. Taobao focuses on small and beautiful products, and there will be more small and beautiful products. Besides, Taobao, like clothes, shoes and cosmetics, may sell better and sell more. Tmall, which is the same as JD.COM, is also a B to C. That is, businesses set up shops on it, and enterprises set up shops on it and then sell them to consumers.

Take Tmall, Taobao and JD.COM as examples. Tmall actually has flagship stores, and many Tmall stores are also opened by merchants themselves. For example, if Xiaomi opens a store on Tmall and a store on JD.COM. You said that the products they sell are different, but the products they sell are the same.

Third, what about Pinduoduo? He may just have a lower price. Pinduoduo swiped the bill more fiercely, that is, he swiped it at will, but he didn't check it. Or in JD.COM two years ago, when we were doing it, we swiped it at will, but now it's almost money. We are all an operator, and we bought countless accounts and swiped them ourselves.

Taobao and Tmall, that is, you only need to brush it, but someone still brushes it. Now Taobao and Tmall may charge a little more, because Taobao and Tmall are very strict in checking the bills, and if you brush more wives, you may be found to close the store directly. Therefore, of the three platforms, Taobao and Tmall are the most powerful in checking the bills, followed by JD.COM and Pinduoduo.

fourthly, if it's Pinduoduo, the price may be a little cheaper. For example, we now have the same product, and our agents have opened stores in Pinduoduo, Taobao and JD.COM. The price in JD.COM is the most expensive, followed by Taobao, and Pinduoduo is the cheapest. However, Pinduoduo may be a lot of goods returned by others, that is, goods returned by others, and the service in Pinduoduo may not be as good as that in JD.COM and Taobao.

In fact, there are many agents in JD.COM, and many agents are selling them, but where do our agents in JD.COM come from? They are all from Taobao. That is, our Taobao store sells well. Many people place orders directly from our Taobao store, and then go to JD.COM to buy them. He just put them on the shelves in JD.COM, and then after they sell them, they place orders directly from Taobao.

For example, if one of our products sells for 8 yuan on Taobao and he wants to sell it for 151,5 yuan in JD.COM, he actually buys it from Taobao and then delivers it to JD.COM. In fact, he still has a high profit.

what about the other three platforms? Needless to say, Pinduoduo said, as long as you have money, just brush it hard, and then the price is higher than others, that is, you can do whatever you want, whatever you want others to compete with, as long as the price is lower than him, you can sell it, so Pinduoduo only looks at the price.

What about Taobao? It doesn't necessarily depend on the price. Why? Because Taobao's words are, even if your price is low and you want to lose money, you may not be able to lose money, because Taobao depends not only on the price, but also on many dimensions. First of all, its search ranking is thousands of people, and everyone sees it. The search rankings are different.

For example, if my consumption level is relatively low, for example, I buy clothes that usually cost only 1 yuan, then when I search for clothes again, he recommends me cheap clothes, but if I am relatively high, he recommends me expensive clothes, so everyone sees different search results, so Taobao can't rely on sales alone, just like you. In fact, he depends on the cut surface and the tag of people.

JD.COM is between Taobao and Pinduoduo. It's just that you can brush a little, and his investigation is not very strict, but his traffic in JD.COM is not as high as that in Pinduoduo and Taobao, but Taobao and Tmall are definitely the first, and these e-commerce platforms of Alibaba are the first, with the whole market share. Now Pinduoduo is the second, and JD.COM is the third, so the traffic in Beijing and JD.COM itself is not much, so many agents do JD.COM on our side, and he always bid a higher price, so I will make a single sale.

Although the order quantity is relatively small, it has a high profit. Moreover, for merchants, JD.COM is even more pitted, that is, its account period will be particularly long, and your money will often be deducted. You can imagine that JD.COM has been losing money for so many years in a row, and he can't support it for so long with investors' money alone, so it has a long cash flow accounting period, and the cash flow during the accounting period is enough to support it to run until now.

So it's ok to buy things in Pinduoduo now, depending on the price. Let's talk about one more thing: Taobao draws 1% and Pinduoduo draws 5%. Which one sells the same goods at a higher price?

after 1 years' experience in e-commerce, I'll tell you why the prices in JD.COM are more [yi] [yi], which may not be comprehensive. Let's take a look at it [yi] [yi], first introduce the process of opening several stores, and then talk about the prices of their goods.

I started out as a registered Taobao store, which is commonly known as Store C.. You don't have to invest too much money to open a Taobao shop. It is necessary to pay some deposit when registering. It seems that the deposits paid by various categories are different. I'm in the furniture category, and the deposit is 5 yuan. According to the registration process, the assessment was successful. In this way, you can open your own Taobao shop.

flagship store: trademark with TM, with a deposit of 1, yuan; Trademark without TM, deposit 5 thousand yuan.

exclusive store: trademark with TM, with a deposit of 15, yuan; Trademark without TM, deposit 5 thousand yuan.

franchise store: trademark with TM, with a deposit of 15, yuan; Trademark without TM, deposit 1 thousand yuan.

store flagship store: the deposit is 15, yuan, but you have to pay the "category deposit" according to the category you operate.

there will be other fees for tmall flagship store, namely, tax point and platform service fee. It seems to be a tax point of 5% to 8%. If you make a deal, you have to deduct tax from them. Take a single 1 yuan as an example, so that 92 yuan will be left in your hand. (But they have an advantage. If your store's turnover reaches one of their requirements, then they will return that fee to you.)

The self-operated store in JD.COM is sold by JD.COM himself, mainly dealing with some expensive large household appliances and digital products. But they also have a lot of things supplied by outside manufacturers. To put it more bluntly, many flagship stores in JD.COM have sold well on their platforms, and they will have staff to contact the merchants and ask them if they would like to supply JD.COM, that is, put the goods in JD.COM warehouse and send them directly from their side.

from my personal experience. Except for big valuables. Those ordinary little things are basically no different.

Take my colleagues around me as an example: some businesses can own these stores at the same time. The products they sell are also sold on several platforms.

then the problem comes. The prices of the same products sold on several platforms are different. As far as I know, the price in Pinduoduo is the cheapest, because of the large quantity, and there are no other high fees. Followed by Taobao shop. Because Taobao stores don't need tax deduction points, they can get as much as they sell.

but tmall stores are different. they have a platform service fee, and they have to deduct 5-8 tax points for the goods they sell. Therefore, if the goods of the same quality are sold in the Tmall store, the price will definitely be higher. Generally, it will be higher than all kinds of expenses that they have to deduct. Only in this way can they make a profit.

The shops in JD.COM are of the same nature. The goods that people buy on the network now. Several platforms look the same, but the price is slightly different.

a lot of things don't necessarily mean that they are of better quality if they are expensive. But it doesn't rule out good things!

the wool is on the sheep, and the buyer pays the price difference at last! If you are buying big furniture and household appliances, I recommend JD.COM store as the first choice. JD.COM has done a good job in this respect. JD.COM stores place orders, and then their storage centers all over the country are responsible for delivery, and the services are convenient and thoughtful.

if it's some ordinary household commodities, the price is not high, or the family is short of money, you can choose Taobao or Pinduoduo to place an order.

At present, most platforms also have freight insurance. If you don't believe what I said, you can try to buy the same product on several platforms and compare it carefully.

of course, those whose prices are very different will be mentioned separately. I think everyone understands this truth. After all, you get what you pay for.

Finally, I would like to say that shopping online is eye-catching. Shopping around, sometimes the quality of sales is not necessarily good. On the contrary, the sales volume is not so good, which may give you unexpected surprises [yi tooth] [yi tooth]

As a person who buys hundreds of orders online a year, I'll try to answer this question.

In order to buy a product, I often look for quotations from Taobao, Tmall and JD.COM at the same time. As a result, JD.COM will be more expensive than Taobao, but the cheapest one is usually a night.

the main reason why JD.COM is more expensive than Taobao is that the JD.COM platform is for sale. Taobao is generally not drawn. Taobao seems to only charge shop service fees for ordinary small shops.

JD.COM has requirements for the qualifications of shopkeepers. Ordinary proletarians can open a shop in Taobao without spending money, but not in JD.COM. Therefore, JD.COM gives the public the impression that the product quality is better than that of Taobao Tmall, especially for electrical appliances. In fact, JD.COM is indeed better than Taobao in the after-sales service of electrical appliances.

Both JD.COM and Tmall have entered the profit-making period, while Pinxi is still burning money and desperately engaging in activities. However, it is not far from profit. Because it has caught up with the first two in quantity. Although he still has a long way to go.

that's it. Not necessarily correct.

Real experience: I bought two camera batteries on Taobao and three on JD.COM, because I thought the goods on JD.COM were of better quality, and I was afraid that the batteries on Taobao were fake and could not be used. Taobao was a piece of 19 yuan and JD.COM was a piece of 35 yuan. As a result, I received two packages at the same time, both of which were sent from the same place and the same courier company Shentong. At first, I thought it was Taobao. It was sent to me twice, but only a small sachet was sent from JD.COM, and it was sent by SF Express. I contacted the customer service in JD.COM. I said that three batteries were not received, but only a small sachet was received. The customer service in JD.COM was not good at all, and I ignored you all day. At night, I replied a few words. I tried it, and the two batteries on Taobao were still available. I thought about returning the three batteries in JD.COM, but the customer service had to let me. After the sale, I said that the small sachet was sent by them, and the real three batteries were sent from another place. I said that I only received two, but I ordered three, so he directly refunded me one piece of money and ignored you for the rest. So I think Taobao and JD.COM are the same thing, and they are delivered from the same place, but the price is different. JD.COM can't return the goods after placing the order, and can't apply for after-sales service until the receipt is confirmed. And there is no return after the application, only exchange. Just say that if you regret it after placing the order, you can't return it. Taobao can return the goods at any time after placing an order or after delivery. The difference between the two is too far. This experience has subverted my view and cognition of JD.COM.

The reason is actually very simple. The essence of JD.COM is equivalent to Ali's Tmall, and the charging standard is obviously higher than that of Taobao. If the cost is high, the price will naturally go up.

1. The cost of Taobao shop is low: I am a small seller of Taobao personally, and the cost of opening a shop on Taobao is relatively low.

There is almost no cost for opening a store on Taobao. I calculated that it is mainly the following expenses: First, the template of the decoration page needs to spend a little money, the cheapest template is in 7 yuan every month, and the template on the mobile phone can be used by default. Secondly, the platform will charge a 1% handling fee for credit card payment and flower garden payment orders; There is also the deposit in 1 yuan (now it can be replaced by the annual insurance in 3 yuan), and finally there is the fee in taobao guest. Orders from such channels will be charged a certain percentage of commission.

besides, there is basically no charge. There is no concept of paying taxes in small shops, which are originally opened by individuals, and the annual sales basically fail to meet the tax payment standards.

of course, if the promotion fee is included, the cost is still quite high, and the bidding ranking such as through train is quite expensive.

2. JD.COM is a regular business, and the cost is not low: the third-party shops in JD.COM are obviously different from Taobao shops. There are no individual small sellers, and they are all officially registered enterprises, which means that you have to start a company and have a business license at the most basic level to settle in JD.COM.

and this leads to the essential difference between all aspects of the cost of the settled merchants and Taobao stores.

First of all, the businesses that have settled in have their own costs. There are no taxes and fees for individual small shops, and there are no costs such as renting employees on the facade. But regular businesses are different. Don't try to run away from taxes in all aspects. There must be several employees! The rest can't run as an e-commerce warehouse, otherwise they can't stack goods.

in addition to their own operating costs, businesses also need to pay various fees after they settle in JD.COM. The most basic ones are commission and usage fee. The former is charged by percentage according to different categories, while the latter is fixed monthly according to categories. I can show you here.

From the chart, we can see that the rates in JD.COM are divided into two types, SOP and FBP. The former means that the merchants take their own logistics, while the latter uses JD.COM warehouses and logistics. This method also requires the merchants to have a registered capital of 5, yuan, and can issue VAT invoices.

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