As of November 12, 2021, Hema has been launched.

Hema Xiansheng is a new retail format that Alibaba has completely reconstructed for offline supermarkets. Hema is a supermarket, a restaurant, and a vegetable market, but this description seems inaccurate.

Consumers can purchase in stores or place orders on the Hema App. One of the biggest features of Hema is its fast delivery: within 3 kilometers of the store, it can be delivered to your door in 30 minutes.

On July 14, 2017, Alibaba Chairman Jack Ma, CEO Zhang Yong and others tasted freshly baked seafood at Hema. "Hema Xiansheng" has been under low-key preparation within Alibaba for more than two years. With Alibaba Chairman Jack Ma visiting the store, this unknown Alibaba "son" was thrust into the spotlight and officially became Alibaba's "zoo" on Tmall. , Rookie, and a new member after Ant Financial.

Price advantage:

Hema also has certain advantages in price. Prices on Hema Fresh Supermarket and online APP show that green vegetables, chicken feathers, lettuce, and leeks that are common in local Shanghai dishes only cost 1.5 yuan/pack, while water spinach, cabbage, red rice amaranth, parsley, lettuce, and chrysanthemum Only 2.5 yuan/pack, the price is more than 10% lower than that of traditional markets. None of these dishes weigh less than 480 grams.

There are no intermediate links. The vegetables are directly purchased and supplied from vegetable bases in Chongming, Fengxian and other places every day. After full cold chain transportation and precise packaging, they are directly sold in the freezers of Hema Supermarket. If the products are not sold out, they will be destroyed that night. .

Does not charge suppliers a penny for entry fees, and directly subsidizes the costs saved in the entire chain to consumers, ensuring that Hema can operate this model sustainably at low profits. .