There are more and more bakeries now, but few are good ones. The reasons can be divided into two categories: technology and management. Saixiwei Baking School specializes in bread, For pastry and birthday cake schools, everyone is welcome to inquire. Now I will briefly talk to you about the operation and management of the store, which can be roughly divided into the following categories: 1. Brand Today's times are different. It's no longer like the planned economy period in the past, where you can't sell something if you don't ask for it. Today is a buyer's market, a market for brands. If you operate in a haphazard manner, you will not be favored by God. There are bakeries one after another on the street, and there are a wide variety of baked goods in mass merchandisers and supermarkets. In this competitive situation, if you want customers to take a fancy to you and help you, you have to be really attractive.
When it comes to brands, everyone may think that it is a matter for big companies and not a small bakery. In fact, small bakeries also have brands, which is your store name or a certain name. During the entire process of customers purchasing your product, an impression can be formed in the customer's subconscious mind. If your product is of good quality, tastes good, has many varieties, good service, is distinctive, and is particularly creative in some aspect, And if you can keep it up, you will get unexpected results. Because when a customer is going to buy these foods next time, he will immediately think of which store is good and which brand (name) is good, and all your quality services, etc. will be condensed into this store name or brand. In fact, this impression left in the memory of customers is the root of creating a brand.
Brand is a very complex thing and is composed of many factors. A good brand is mainly reflected in the following three aspects: a. The image of the producer and product, such as advertising, logos, image and behavior, etc. b. Product and service aspects, such as usage, quality, price and packaging, etc. C. Consumer psychological aspects, such as awareness, attitude, emotion and experience, etc. A good brand is not something that can be created by having a gorgeous trademark or overwhelming advertising. It is something that you can build over time, work diligently, and work hard. Once you have a brand, you need to maintain it, develop it, and make it a famous brand! The most important thing in the process of maintaining and building a brand is to control product quality, because product quality is the dominant factor in customers accepting a brand. In addition, when operating and building a brand, you must also have a clear positioning. Where is your product's target market and customer base? Is your brand positioning high, medium or low-end? Is your focus on communities or mobile customers on the streets? You must have an accurate positioning, otherwise you will have no direction. You must know that the result of wanting everything is to get nothing! With accurate positioning, you have direction and goals. In the future, you can conduct targeted publicity and promotions, so that your brand will quickly become a famous brand!
2． Nowadays, with the continuous development of information and the rapid spread of technology, knowledge resources have been widely shared. Baking demonstrations of raw material companies are held all over the country. Various technical exchanges are becoming more and more frequent. There are all kinds of recipes and processes on the Internet. It doesn't take long for others who are capable to do it, they can do it very quickly. In this new situation, we can only rely on quality, management, and brand to survive. The same product is better than the brand, and the same company is better than the quality. Than management, than operation. Whoever has good quality and good brand can continue to survive.
The quality of products can be said to be the life of an enterprise. To do a good job in quality, we must first check two aspects. One is the raw materials of the product. Without good raw materials, it will be difficult to make good products. Therefore, we must strictly control the incoming materials and purchase appropriate and high-quality raw materials according to the needs of the products. The second is the production process. Every aspect of the production process requires strict supervision and tracking. It is necessary to have a good production management system and high-quality masters and workers. Of course, the quality of the craftsmanship is closely related to the craftsmanship of the master, but having a good master does not mean having good craftsmanship. Strict procedures and systems must be in place to control the entire production process.
3. Customers As mentioned above, customers are God. Nowadays, winning customers depends not only on the brand and quality mentioned above, but also factors such as the customer's emotions can also influence whether he chooses your product. So there is a popular saying now: "customer management". That is to say, when we are operating, we must understand customers, understand customers and focus on maintaining customers. Customers can be divided into several types, such as passers-by, repeat customers, loyal customers and best customers.
(1) Passers-by are generally people passing by. Winning pass-bys depends entirely on the cleanliness of your store and whether the facade decoration can attract the friendly smile of the salesperson. Passers-by include locals, out-of-towners, and maybe those who pass by frequently. Plus your products are good, and some of these people will become your repeat customers. Therefore, we must try our best to strive for the best in all aspects.
(2) Repeat customers are customers who have visited you before. The reason why they choose you instead of the one next door is that you are better than others in one aspect. Such as the quality of your products, services and environment, etc. These customers are the most likely to become your loyal customers, so you must cherish them and take advantage of them.
(3) Loyal customer. As mentioned above, he has been a repeat customer, which means that he likes some of your products very much, and your service and environment are unforgettable. Your enthusiasm and your The smile makes him embarrassed to walk into the next door. He chose you, just like she chose him among lovers. As long as you stick to it, she will be "your person" (the best customer).
(4) Best customers, if many of your customers are best customers, then you will be really successful, because the best customers can advertise for you for free. For example, if a person expresses that he wants to buy a certain thing, and his friends know it, they will naturally introduce such-and-such products immediately, etc. This is an involuntary behavior that comes from the heart, and it is also an effect that money cannot buy, which is what ordinary people call word of mouth. Therefore, we must work hard in all aspects to win more such customers.
Of course, we have won the trust of many loyal customers and best customers. The next task is to maintain and strive to stabilize and expand these customer groups. Therefore, many large companies have dedicated In the customer department, small companies also have personnel responsible for customer management. To win customers and manage customers, we should do the following aspects:
(1) Customer management, try to record every person who comes to the company to purchase goods to celebrate a birthday or an anniversary. Customer name, age and address so that tracking services and management can be carried out.
(2) Frequent customer management. Whenever your company carries out deliveries, gifts, new store openings, etc., you should immediately notify old and repeat customers. In addition, various activities can be held from time to time for customers to participate. For example, some bakeries hold children's comic selections and so on.
(3) Emotional management, a small investment, a big return. Make some calendars, greeting cards, desk calendars and coupons to give to customers, and you will get good results. For example, on Children's Day, every customer who brings children will be given a small gift, etc.
(4) On-site management, that is, the clerk should be amiable in daily business, think about what customers think, be eager for customer needs, consider problems from the customer's perspective at any time, and provide customers with superior services. For value-for-money service, store clerks should try their best to remember the names and titles of regular customers so that they can address them in a friendly manner the next time they come. This will make customers feel respected.
4. Staff Did you know? Maybe you haven’t thought of it yet! In the business activities of an enterprise, not only customers are God, but employees are also God. The phrase "employees are also gods" appears like freshly baked bread - fresh and hot. It is a rather innovative and practical point of view recently proposed by modern Western business management scientists. Nowadays, many bosses may still think so, what do employees count? Isn't it just that I pay and you do the work, that's all. In fact, we need loyal customers, the best customers, and more importantly, loyal and best employees who truly belong to us. If there are no good employees to complete the things mentioned above, such as brand, quality, customers, etc., and work together, it will not make the company successful!
In fact, the most difficult thing to manage is the employees. Managing a company means managing people. Nowadays, large enterprises attach great importance to the management of employees, and our bakeries and bakeries should also get rid of the old concepts as soon as possible and regard employee management as important as customer management. We can also manage employees through emotion, democracy, autonomy and culture.
(1) Emotions, you must know that everyone has a strong self-esteem, and they all need respect, trust and encouragement. And everyone wants to be useful and important. Therefore, we must pay attention to their inner world, understand it rationally according to their tendencies and plasticity, and use emotion to stimulate their enthusiasm. Always care about and listen to everything they have to say, maintain regular communication, and praise them sincerely.
We should make every employee feel valued and feel that they are necessary for the enterprise. In addition, don’t forget that reasonable material and spiritual rewards are the source of employees’ efforts for the enterprise.
(2) Democracy, try to involve employees in some decisions, and let employees know about major events in the store. And always listen to employees’ suggestions for the store and take their opinions seriously. Make them feel like they were a part of or contributed to a decision.
(3) Autonomy means letting employees manage themselves. We can delegate power to various classes and groups, and let them make their own plans and implement them based on the store's goals or a central task. Control and check by yourself, and summarize by yourself. This can make every employee feel comfortable when working, and is more conducive to giving full play to their own abilities and talents to create more and better work performance.
(4) Culture, if we want to enhance the cohesion and centripetal force of our employees, then we need to create a harbor that can provide them with spiritual and material resources, so that everyone can gather together during the New Year, holidays, and employee birthdays. Celebrate, which is also conducive to team spirit building. In your spare time, try to provide employees with places for activities, and you should also buy some books and other materials to create a healthy and uplifting environment for employees. This will make the enterprise more viable. Article tags:, Dongguan training news, Dongguan chef, cake school, bakery school, pastry school, more related article information