Red bean takes the creation of national brand as its own responsibility, and has gone through a brilliant entrepreneurial process from 1957 when the enterprise was founded to 1983 when it got out of the predicament, and now the industry is relatively diversified. Enterprise products have also developed from knitted underwear to clothing, rubber tires, biopharmaceuticals and real estate. 200 1 1, "Red Bean Shares" was listed on the Shanghai Stock Exchange, and enterprises began to enter capital operation. The group has ten subsidiaries, one of which is a listed company. An industrial park of 1 1. 13 square kilometers has been established in Cambodia. It has two overseas branches in new york and LA, and its products are exported to more than 20 countries and regions. At present, there are more than 20,000 employees in the group, which indirectly leads to employment of 65,438+10,000 people. Since 199 1, the group has won more than 200 honors at or above the provincial level. 1994 red bean clothing was rated as "Top Ten Famous Brands in China"; In April 2004, "Red Bean" was named "Top Ten Brands with the Most Cultural Value in China"; In March, 2007, "Red Bean" won the highest honor in China garment industry-Achievement Award. Red bean is one of the favorite brands of young people in China. It was selected by the National Bureau of Statistics as the "Top Ten Enterprises with Benefits" in the national textile and garment manufacturing industry, and ranked 24th among the 500 private enterprises above designated size in 2009 announced by China Private Enterprise Federation.
While striving to develop the economy, Hongdu has continuously increased its efforts to give back to the society. Over the years, the company has donated more than 1 100 million yuan to foreign countries, and at the same time, the group has continuously improved the income of employees, so that employees can share the development achievements of the company. It is precisely because of paying attention to social responsibility that in April 2007, Hongdu became the first enterprise in China to pass the "CSC900T Corporate Social Responsibility" certification; On June 5438+ 10, 2008, Hongdu won the most sharing employer special award of "Leadership Temperament-2007 CCTV Annual Employer Survey". The innovative mechanism of talents, technology, products, management and culture established by red beans has become a powerful boost for enterprises to take off. The "four-system linkage" management mechanism of "parent-subsidiary company system, internal market system, internal shareholding system and interest contract system" initiated by the Group in China has made enterprise management more scientific and standardized. The implementation of competition for posts and system selection system has made enterprises full of vitality. In recent years, the Group has accelerated the transformation and upgrading, accelerated the construction of brand chain monopoly network system, and the enterprise has full stamina.
In the future, Red Bean will continue to hold "Tanabata"? Red bean Valentine's Day and other activities, enhance the cultural connotation of the brand, become the "first cultural brand in China", and move towards the goals of "scale, modernization, internationalization, informationization, school-oriented" and "building a century-old multinational enterprise".
1995165438+1October, the red bean shirt won the Golden Bridge Award; 199565438+February, the red bean shirt was recognized as the recommended product of Jiangsu Consumers Association; 1April, 997, the red bean trademark was recognized as a well-known trademark in China by the State Administration for Industry and Commerce; In September, 20001year, Red Bean Shirt was recognized as a well-known trademark in China by China Famous Brand Strategy Promotion Committee. In March, 2003, according to the survey of China Business Federation and China National Business Information Center, the market share of "Red Bean" shirts ranked in the top ten of similar products in 2002. The sales network of red bean shirts has spread all over China, and red bean shirts have become the best choice for public security, procuratorate, court, industry and commerce, taxation, railway, finance, aviation, telecommunications and other government agencies and enterprises. Tenderness, red bean shirt. With great sincerity and hard work, Hongdu people make it worthwhile, so that every successful person who owns her will cherish her life!
On March 27th, 2008, the "China Mainstream Lifestyle" Forum hosted by China Garment Association and undertaken by Jiangsu Textile Industry Association, Clothing Times and Hodo Group Co.,Ltd. Co., Ltd. was held in the Great Hall of the People ... This was the first time that the domestic garment industry actively combed and explored the mainstream lifestyle of China, which aroused widespread concern in the society. "Moral harmony, optimism, open-mindedness, enterprising, frugality and simplicity" are highly summarized by experts and scholars on the mainstream lifestyle in China. Red beans, as the earliest enterprise in the clothing industry to advocate the creation of the mainstream lifestyle in China, raised the new frugality banner of being rich but not extravagant at the meeting. Red bean people believe that the so-called new frugality is a frugality with more personality and flavor of the times, and it is a brand-new lifestyle chosen by the increasingly affluent mainstream groups in China-paying attention to health and fashion, quality and taste, but just right, not extravagant and luxurious. Jiang Hengjie, executive vice president of China Garment Association, believes that Red Bean's proposal to build a mainstream lifestyle in China will greatly promote the liberation of China's clothing industry.