Did you know? The foreign fruits you buy are also very likely to be counterfeited. Recently, the Intellectual Property Tribunal of the Shanghai Pudong New District People’s Court heard a trademark infringement case regarding counterfeit foreign brand fruits. Let’s take a look at the development of the case on the Trademark Transfer Network:

It is understood that "Dole" and "Sunkist" are well-known fruit brands from the United States and New Zealand. If ordinary fruits are labeled with these brand trademarks, their value will double. The court found out at the scene of the case that The total number of counterfeit registered trademarks identified was nearly 1.1 million.

The criminal Ji knew that the fruit labels were counterfeit brands such as "Dole", "SWEETIO", "Zespri" and "Zespri4030", but he still purchased large quantities and sold them in his own store and through the Internet. On May 25, 2017, Ji was confiscated by the public security agency. The court determined that Ji sold more than 40,000 counterfeit registered trademarks and 141,000 unsold logos. In the end, Ji was sentenced to two years and eight months in prison by the court and fined RMB 9,000. His illegal gains were recovered and the illegally manufactured registered trademarks seized were confiscated.

Trademark Transfer Network would like to remind you that trademark infringement is everywhere. Business owners should pay attention to their own trademarks. Once they find that their exclusive rights to trademarks have been infringed by others, they must actively collect evidence and take legal measures. Protect your own trademark rights. Ignoring it is tantamount to indulgence, which will eventually have a negative impact on your brand development.

With the popularization of the Internet and the rapid development of e-commerce, sales of counterfeit registered trademarks through the "online and offline" model like Ji's are not an isolated case.

In another case, Zhu and three others not only sold counterfeit trademarks in a store located in a fruit and vegetable wholesale market, but also opened a store on Taobao for online sales. The court determined that more than 14,000 counterfeit registered trademarks had been sold and 18,000 had not yet been sold. The three defendants were sentenced and fined.

Trademark, as the inherent identification of goods, is not only the intellectual property of the enterprise, but also the most important intangible asset of the enterprise. If you have any questions or concerns about trademarks, buying and selling trademarks, trademark transfers, etc., you can choose Zhejiang Trademark Transfer Network, a formal trademark agency registered with the Trademark Office, with 17 years of professional experience, I hope it can be helpful to you! You can call the 24-hour customer service hotline: or log in to Zhejiang to choose your favorite trademark!