Adhering to the corporate mission of improving the quality of life and improving the quality of life, Boyang Home Textile Company has made great investment and adjustment in business structure, personnel organization and product structure. On the one hand, concentrate superior resources to expand the domestic home textile market, introduce various design and marketing professionals, and improve the market competitiveness of products and brands; On the other hand, we successfully implemented the franchisee strategy and rapidly expanded the coverage of Boyang home textile products in the domestic market. After a series of continuous optimization of management structure, Boyang Home Textiles has made great progress in brand image planning, marketing network construction and large-scale promotion activities.
Boyang Home Textiles has won the favor of many professionals and consumers with its unique design concept, simple and creative fashion style and outstanding product quality, and is unique in the domestic home textile market. Boyang Home Textiles has more than 300 specialty stores in the mainland market, and the total number of sales outlets exceeds 600.
Boyang Home Textiles gives full play to its advantages in resources and talents. With scientific and effective management methods and win-win cooperation concept with customers, it has achieved overall success in annual sales and market share, and the customer satisfaction rate and brand value have steadily increased. In 2009, Boyang Home Textiles achieved sales revenue of 600 million yuan. Boyang is striding forward with vigorous momentum and will continue to write one brilliant chapter after another on the broad road of home textiles.
The core business of Boyang Boyang Holding Group is brand retail, and brand management has become the most important strategy for Boyang's development. 1994, Boyang Holding Group took the lead in putting forward the concept of "home textiles" in China, and entered the domestic market with its own brand, which also led China Textile Industry Association to fully introduce the name of "home textiles" in 1995. After more than ten years of tempering, Boyang has not only grown into a leading domestic brand home textile group enterprise, but also established a large-scale clothing group with well-known independent brands. BEYOND, a subsidiary of the enterprise, is the first domestic home textile brand certified by china enterprise confederation. Its trademarks are "Zhejiang Famous Trademark", "Provincial Famous Trade Name", "China Famous Trademark" and "China Exemption from Inspection". "tonlion" clothing is one of the first-line brands that sell the most casual clothes in China, and it was awarded as "China Famous Trademark" as early as 2006. "Boyang" and "Tang Shi" have been rated as the top 500 most valuable brands in China for many times, with brand value exceeding 6.426 billion yuan. Boyang Clothing also owns "ITISF4 (Ives)" clothing with urban fashion style. After eight years of development, the brand has grown into a large fashion brand in the industry, with an annual operating income of more than 500 million yuan. Seven brands of clothing, shoes and hats, such as fashion women's clothing brand "DME", high-end women's clothing brand "33layer" and shoe decoration brand "selftrend" focusing on B2C business. The home textile sector of the Group includes eight brands, such as C.DODO, Hippner, I.will focusing on children's home textiles, Boyang Baobei and Le Jia, a B2C platform for home textiles.