Original title: Market analysis of China’s cross-border e-commerce industry in 2019: New methods of social e-commerce, membership-based social forms help globalization of consumption
Social e-commerce has become the development of e-commerce market "New force"
With the development of e-commerce, traffic dividends have gradually stabilized, and the e-commerce era has entered the second half. In this period of coexistence of opportunities and challenges, social e-commerce once became the focus of the industry. In February this year, Ministry of Commerce spokesperson Gao Feng mentioned at a press conference that new e-commerce models and new formats such as social e-commerce, mini programs, and short videos have achieved rapid development in my country. In particular, social e-commerce has grown rapidly and has become a market development " "New force" effectively meets the multi-level and diversified needs of consumers.
New gameplay of membership-based social e-commerce to help global consumption
Recently, the import cross-border e-commerce company Yangquan announced in Shanghai the launch of the membership-based social e-commerce "Global Choice". And launched the industry's first partnership system. "Global Selection" will use social e-commerce gameplay to reach domestic users through social networking, bring global high-quality goods and discount prices that are in sync with the world to consumers, and achieve the same global price for imported goods.
In the era of nationwide consumption upgrading, consumers have access to more channels for product information, and their requirements for the quality, cost-effectiveness, logistics and services of goods purchased online are gradually increasing. Shopping needs are diversified and fragmented. trend. In the traditional international trade circulation system, the long international supply chain not only deprives consumers of a good consumption experience, but also disperses the interests of operators. Social e-commerce makes full use of the social nature of private traffic, shifting from product-centered to "people"-centered, shortening the chain from every link of selection, recommendation, and purchase, and quickly reaching users through social fission.
The original intention of Yangquan to launch the global preferred business is to fully optimize the supply chain by leveraging its platform advantages accumulated over many years in commodity procurement and sales, supply chain and logistics, and to use membership-based social networking to The costs in each business link are converted into benefits and given to every member, thereby striving to provide global high-quality products and preferential discount prices that are in sync with the world to Chinese consumers, helping the globalization of consumption.
Mature buyers and individual IPs have created an enabling system for global selection. As the country's first one-stop cross-border e-commerce platform for hand-made products, Yangquan has launched a global buyer cultivation program since 2017 to continuously promote the professional development of buyer merchants in product selection, marketing, and services. Use short videos, live broadcasts, content marketing and other methods to create internet celebrity buyers. Global Choice will also continue to leverage the existing advantages of Yangquan, shape the value of individual IP, and further expand its influence and communication in the social circle.
The social e-commerce market is in a period of rapid development
Under the influence of the sharing economy, social e-commerce with "decentralization" and "sharing economy" as its core has been born. business develops rapidly. According to the statistical data of the "China Social E-commerce Industry Market Prospects and Investment Strategic Planning Analysis Report" released by the Qianzhan Industry Research Institute, from 2014 to 2017, the scale of my country's social e-commerce market grew rapidly. In 2014, the scale of my country's social e-commerce market reached It was only 95.01 billion yuan, a year-on-year increase of 87.2. As of 2017, the size of my country's social e-commerce market has grown to 683.58 billion yuan, an increase of 89.5% from 360.73 billion yuan in 2016, with an average annual compound growth rate of 93.05. Qianzhan Industry Research Institute predicts that my country's social e-commerce is expected to maintain its rapid growth momentum in 2018, and the market size will exceed one trillion yuan.
Although the market base has become larger, it still maintains rapid and rapid growth. As an emerging industry, the social e-commerce market is in a period of rapid development. The market growth rate remains above 50, with a growth rate of 51.4. The acceleration of market growth is gradually declining as the market size expands, but the absolute growth rate is still ahead of traditional e-commerce and other business areas.
Statistics and growth of social e-commerce market in my country from 2014 to 2018
Data source: Compiled by Qianzhan Industry Research Institute
From the perspective of the industry, social e-commerce Business is endorsed based on personal trust and focuses on interpersonal communication and fan dividends.
Global Choice shares quality life and global high-quality goods through social relationships. It uses social networking as a chain and realizes value based on the circle influence of personal IP. Its decentralized model greatly shortens the transaction cycle of e-commerce and is in line with the current consumer psychology. and the form of communication of high-quality goods. Experts believe that social e-commerce can more accurately reach target users with purchasing ability and intention, promote more consumption conversions, and will become an inevitable form on the road to consumption upgrade.
“Nowadays, consumers are increasingly pursuing product quality and service. Yangquan Global Preferred has achieved the purpose of user screening at the beginning of product promotion through the membership-based social e-commerce form, and through the aggregation of attributes of the same group of people , more efficiently recommend and introduce products that suit user attributes," Cai Hua, CEO of Yangquan Global Preferred, said that Global Preferred not only provides products and functions, but also connects lifestyles around the world with Chinese consumers. , filling the gaps in the various consumer needs of the Chinese people.