Legal analysis: There are two ways to apply for trademark change procedures:
(1) Entrust a trademark agency registered with the Trademark Office to handle it.
(2) The applicant goes directly to the Registration Hall of the Trademark Office (applicants can also go to the Trademark Office’s office in the Zhongguancun National Independent Innovation Demonstration Zone). The office address is: 36 Suzhou Street, Haidian District, Beijing No. Registration Hall on the second floor of Beijing Administration for Industry and Commerce).
Legal basis: "Trademark Law of the People's Republic of China" Article 41 If a registered trademark needs to change the name, address or other registration matters of the registrant, an application for change shall be submitted.