As a prestigious Buddhist temple in China, Shaolin Temple is not only the birthplace of Zen Buddhism and China Kung Fu in China, but also listed as a world cultural heritage, a national key cultural relic protection unit and a national 5A-level tourist attraction.

Shaolin Temple got its name precisely because it is located at the foot of Wuru Peak in Songshan Mountain, Dengfeng City, Henan Province, and in the dense jungle of Shaoshi Mountain in the hinterland of Songshan Mountain.

Some people say that Shaolin bears the martial arts dreams of countless China people, but recently it has "fought" with a clothing brand.

This ... what happened, and who dared to provoke Shaolin Temple?

I wonder if you have noticed that in recent years, more and more brands have started to take the route of "national trend" and "joint name".

Take the Forbidden City as an example. It not only jointly launched more than 15 products including umbrellas, hats, thermos cups and stationery, but also jointly launched a razor gift box with Philips and a special edition sports shoes with Anta.

Of course, there are the Forbidden City version of Oreo, McDonald's and Nongfu Spring ... It can be said that only you can't think of it, and there is nothing they can't connect.

The reason for this is to rely on the influence of IP to attract more consumer groups and realize the marketing effect that one plus one is greater than two.

No, recently, countless post-9s Samma brands in memories of youth have also launched their own series of products co-branded with Shaolin Kung Fu.

founded in 22, senma apparel is an enterprise group with leisure apparel and children's apparel as its leading products. it has two brand clusters, namely, adult leisure apparel represented by senma brand and children's apparel represented by Barabara brand.

To tell you the truth, Sister Tianyan was a frequent visitor to Samma when she was young.

It should be a good thing for the brand to upgrade its products and take the national trend route, but I didn't expect this move to trigger a dispute with Shaolin Temple.

Is this the rhythm of touching porcelain in public?

According to the information of Tianyancha, the business scope of Henan Shaolin Intangible Assets Management Co., Ltd. includes cultural and artistic exchanges and martial arts exchanges; Cultural performances and brokerage services; Conference, exhibition and exhibition services; Shaolin and its own intangible assets management; Development of tourism resources and products; Engaged in the import and export business of goods and technologies.

It is worth mentioning that there are as many as 663 trademarks applied for registration by Shaolin Temple in Songshan, China, among which 14 trademarks have been successfully registered on clothing, shoes and hats, including Shaolin Temple and Shaolin Kung Fu.

For example, in the flagship store of Samma Tmall, the series of clothes originally marked as "Guochao Shaolin Kung Fu" has been renamed as "Guochao Kung Fu" series.

However, it is worth noting that there seems to be a mystery behind the quiet renaming.

On September 3rd, Shaolin Temple said: This is impossible.

However, some netizens said, "Is Shaolin Kungfu Shaolin Kungfu? Then the martial arts in the world are out of Shaolin. Do you have to pay special fees for all martial arts? "

However, although Shaolin Temple is a well-known Buddhist temple in China, it seems that the pace of commercialization of Shaolin Temple has never stopped.

Speaking of Shaolin Temple, one person who has to be mentioned is Shi Yongxin.

As the abbot of the most famous temple in China, Shi Yongxin, once known as an "elite monk" and "CEO of Shaolin Temple", has always been famous, but the business of Shaolin Temple represented by him was once controversial.

According to the current internal organization of Shaolin Temple, Shaolin Temple can be regarded as a well-structured group enterprise. It has not only specialized outreach offices, temple offices, Shaolin Temple websites and other institutions, but also established a series of commercial companies.

Although Shi Yongxin is not the legal representative among many industrial companies in Shaolin Temple, Shi Yongxin is undoubtedly the most important industry in Shaolin Temple.

Shaolin Intangible Asset Management Co., Ltd. is widely recognized as the top priority among various Shaolin Temple companies.

According to official website of Shaolin Temple, Shaolin Intangible, formerly known as Shaolin Industry, was founded in 1998, when it was wholly owned by Shaolin Temple in Songshan, China. Its core task was to ensure the preservation, appreciation and sustainable development of Shaolin and Shaolin Temple brands, but the company was later cancelled.

At present, Henan Shaolin Intangible Assets Management Co., Ltd. (hereinafter referred to as Shaolin Intangible) was established by Shi Yongxin, Shi Yonggan and Shaolin Temple in Songshan, China, and the actual controller of the company is Shi Yongxin, who holds 8% of the shares.

Moreover, we can find that there are many Shaolin Temple companies with Shaolin intangible as the investment link, which also means that Shi Yongxin can master the surrounding industries of Shaolin Temple by holding the absolute controlling interest in Shaolin.

It is worth mentioning that in 29, Hong Kong CTS International Investment Co., Ltd. (hereinafter referred to as CTS) and Songshan Shaolin Cultural Tourism Group Co., Ltd., a subsidiary of Dengfeng Municipal Government, jointly established CTS (Dengfeng) Songshan Shaolin Cultural Tourism Co., Ltd. (hereinafter referred to as CTS Dengfeng Company).

This is because on the one hand, the local government hopes to transform Dengfeng's tourism economy with the help of CTS, and on the other hand, CTS has taken a fancy to the brand value of Shaolin Temple.

But the premise of all this is to plan to realize the listing of the joint venture company-Hong Kong China Travel Service Dengfeng Company in 211.

Although Shaolin Temple was not listed, it was listed as an asset of Shaolin Scenic Area, but it was also generally opposed by public opinion at that time, because many people thought that the Dengfeng municipal government would merge Shaolin Temple into a listed company, which would infringe on the religious feelings of Shaolin monks and religious citizens and the legitimate rights and interests of participating in religious activities.

Shi Yongxin was the first to object, saying that "the listing of Shaolin Temple is even more terrible than that of blazing temple in 1928". But what is intriguing is that although Shi Yongxin opposed the listing of Shaolin Temple, he never stopped the commercialization of Shaolin Temple itself.

On the official website of Shaolin Temple, we can find that the company network of Shaolin Temple includes Shaolin Culture Communication Center, Shaolin Monk Group, Zen Dew magazine, Shaolin Temple official website, Shaolin Bookstore, Shaolin incense hall, overseas cultural center and so on.

In addition, the affiliated institutions of Shaolin Temple include Shaolin Food Development Co., Ltd., Shaolin Boxing Research Association, Shaolin Red Cross Society, Shaolin Painting and Calligraphy Research Institute, Chinese Zen Poetry Research Association, Shaolin Charity and Welfare Foundation, Shaolin Film and Television Company ...

Of course, there are also some institutions that were established in the past but closed down, such as Shaolin Sword Factory, Shaolin Food Company and so on.

Various Shaolin Temple companies and organizations have brought out various Shaolin Temple businesses.

In this regard, some netizens think that China is no longer in the era of mountain Buddhism, and the land and real estate of monasteries are not owned by religious organizations, so monks can't make a living by land property, land rent and incense, and they must find a new mode of survival and lifestyle.

However, commercialization is also like a double-edged sword. Even the Shaolin Temple, which is rich in martial arts masters, is likely to hurt others if it can't dance well.