The logo on the right was designed by Steve Jobs' colleague Ronald Wayne in Atari, who was also one of the original founders of Apple. The early Apple Computer, Inc. was founded in 1976 by Steve Jobs, Steve Wozniak and Ron Wayn, and developed and sold the Apple I computer that year.

There is a saying that this logo is widely circulated: Apple Computer Company used the bitten apple as its trademark pattern to commemorate alan turing, a great pioneer in the field of artificial intelligence, which is actually a misinformation. Originated from the British film Enigma (20065438+0), which fabricated the above-mentioned plot about the relationship between Turing's suicide and Apple Logo, which was misinformed by some public and media.

The original Logo was designed by Wayne, one of the three founders, in 1976. It was only used in the production of Apple I, sitting under the apple tree reading for Newton's strokes. But Newton's logo took a short time, and Jobs thought it was too complicated to copy and spread. So on 1976, Jobs decided to re-appoint Rob Janov, the artistic director of the public relations company Regis McKenna, to redesign a better logo to match the release and use of Apple II.

Apple's second generation logo

So Janov began to make a black and white silhouette of an apple, but he always felt that something was missing. "I wanted to simplify the shape of the apple, and I took a bite on one side-one byte, yes, in case the apple looked like a tomato," Janov explained. Then, Javov added six colorful stripes, thus completing the colorful Apple logo that we are familiar with today.

Apple's second-generation Logo has been used in 1998, and it was only modified when the iMac was released that it was changed into a monochrome series. In 2007, it was changed to a shaded metallic silver gray again, which has been used ever since.