Serious cases may involve legal action. The goods or services being advertised do not exist at all. Common examples of false advertising include:

1. Falsely claiming in advertisements that goods that have not reached national quality standards have met national quality standards.

2. In advertisements, products that have not won awards or have not reached a certain award level are falsely claimed to have won awards or exaggerated award levels.

3. Falsely claiming to have obtained a high-quality product certificate in advertisements for products that have not obtained a high-quality product certificate issued by the government.

4. Lie in advertisements that goods made of low-quality raw materials are made of high-quality raw materials.

5. Falsely claiming to have obtained a patent application or patent certificate in advertisements for products that have not applied for a patent or obtained a patent certificate.

The difference between false advertising and false publicity. The so-called false advertising refers to the promotion of goods or services containing false content conducted by advertisers, advertising operators, and advertising publishers in a deceptive and misleading manner. Regarding false advertising, it should generally be determined from the following two aspects: first, whether the products and services advertised are objective and true; second, the main content of the products and services advertised (including the standards that the products and services can achieve, effectiveness, registered trademarks used, awards, product manufacturing companies and service providers, etc.) are authentic. Any advertisement that fabricates facts and conducts fraudulent publicity with products and services that do not exist, or where the main contents of the products and services advertised are inconsistent with the facts, shall be deemed false advertising.

But there are obvious differences between the two:

First, the scope of adjustment is different. False advertising is a form of false propaganda, which includes false advertising. False advertising must be false publicity, but false publicity is not necessarily false advertising. False advertising is just a form of false propaganda.

2. The subjects of adjustment are different. The subjects of false advertising are advertisers (operators of goods and providers of services), advertising operators and advertising publishers; and the subjects of false advertising are usually operators of goods or providers of services, that is, engaged in commodity operations or profit-making Legal persons, other economic organizations and individuals providing sexual services. Therefore, the main body of false advertising includes the main body of false publicity, and the scope of the main body of false publicity is relatively narrow.

3. The objects of adjustment are different. False advertising regulates all advertising behaviors, that is, "commodity operators or service providers bear the cost of directly or indirectly introducing the goods they promote or the services they provide through certain media and forms." False propaganda adjusts publicity behavior, and advertising or other methods cover all forms of publicity that can make the public aware.