Because the brand of Red Star Macalline is more well-known and cheaper than IKEA, it is not as popular as Easyhome. Red Star Macalline always takes "improving the quality of consumers' home life" as its own responsibility, is responsible for protecting the home environment of every family, provides consumers with better and more professional services, and guides consumers to understand the home culture.

Red Star Macalline will make use of the existing network layout and brand influence, actively explore all kinds of business expansion, and at the same time, combine the application of Internet, big data and other technologies to establish a comprehensive pan-home service system to provide consumers with one-stop services and tap the platform value of the company.