Looking at the naming of all mobile phone brands, we can find that the naming of foreign mobile phones is relatively standardized, and every number and letter of the mobile phone name has a special meaning-they not only represent a certain model, but also represent the manufacturer's positioning and strategy for this model. However, with the increasingly fierce competition in the mobile phone market, the frequency of launching new machines by manufacturers is becoming more and more frequent, which leads to the underutilization of the original numbering system of many manufacturers. Just as the telephone number in many places has increased from 7 digits to 8 digits, the numbering rules of manufacturers are also changing!
We only do a superficial research and discussion on the mobile phone models of several major brand mobile phone manufacturers.
Introduction of Nokia series mobile phones
Nokia's mobile phone models are various, and its market positioning is complicated. According to the different vehicle prefix, it can be roughly divided into nine series:
L 1: low-end series;
L 2: the low-end series of entry-level mobile phones;
L 3: true self personality series;
L 5: sports vitality series;
L 6: business elite series;
L 7: fashion pioneer series;
L 8: distinguished and elegant series;
L 9: personal assistant series;
At present, no corresponding model has been developed for Series 4, which may be a series that Nokia will reserve for future research and development. Let's discuss these series in detail:
1 series. At present, there are only three 1 series, namely: 1 100,108, 16 10. 1 series configuration is all monochrome monophonic ringtones, belonging to the low-end series;
2 series. Series 2 is also the low-end series of entry-level mobile phones. In 2004, Nokia released two new machines: 2600 and 2650, both of which are low-end machines.
Series 3. Series 3 belongs to the true self personality series. This series is mainly aimed at the younger generation. The characteristics of this series are: the cost is generally low, and the overall configuration is at the low-end level of Nokia. In order to save costs, the modeling materials are relatively general and have a strong sense of plastic. It should be pointed out that Series 3 was only a member of the low-end series before 2002, so there were classic monochromators 32 10, 33 10 and so on. Since 2002, it has been transformed into a fashionable youth market. This trend has appeared since 3530. Up to now, 3 100 and 3220 are basically 3 series stereotypes. In addition, there are a few high-end models in Series 3, such as 3650, 3660 and the newly released 3230 smartphone. In fact, smart phones are mainly concentrated in the 6 series and 7 series, but the shapes of these two series are more restrained and implicit. Series 3 provides a stage for smart phones to boldly show their personal appearance, and 3650 is such a typical topic.
5 series. Series 5 belongs to the sports vitality series. Some people say it's a feature phone series. Although the 5 Series has few models, it has unique models and special functions. This is the case with the earliest 5 1 10 of the 5 series. This is Nokia's first mobile phone with a replaceable case. At that time, I'm afraid few models had this function. Later, the classic music mobile phone 55 10 has a player that can play loud files, making it possible for the mobile phone to listen to music. 52 10 has the function of three defenses, which adds a sporty atmosphere to it. 5 100 is an upgraded version of 52 10. 52 10 is a very special model of Nokia in 2003, and it has a good market until now, while maintaining the three-proof function, with the more advanced man-machine operation interface of S40 and the practical functions of S40 series. 5 140 was released in 2004, which inherited the excellent functions of "Three Preventions" and has a series of auxiliary functions for sports and outdoor activities. Compass, thermometer, decibel meter, GPS positioning system and so on.
Series 6. Series 6 belongs to the business elite series. This series has produced many classics. In the late 1990s, the classic business machine "Chameleon" 6 1 10, another classic 62 10, a mid-range practical model classic 6 10, Nokia's first 3G mobile phone 6650, the first 6600 with 6536 color screen and so on. Series 6 not only embodies a mature taste, but also adds a charm to successful people. 6 series is also the series with the most mature software and good function matching. In the future, Nokia's smartphones will be mainly born here.
7 series. Series 7 belongs to the fashion pioneer series. There are not many models in this series, but the models are very distinctive. Its shape is famous for its fashion, and the bottom slide shape of Nokia's first WAP mobile phone 7 1 10 is very classic. 72 10 is a classic in S40. Regardless of its ease of use and ergonomics, the creativity of V-shaped keys alone is commendable. 7650 is Nokia's first mobile phone with a built-in camera, a pioneer of smart phones and a creative drop-down keyboard. The first megapixel camera phone 76 10 is definitely a work of art in appearance. The 7260, 7270 and 7280 derived from it continue to carry forward the retro and elegant collocation of red, white and black. Series 7 is equivalent to a test field of Nokia, where many flowers of new ideas and concepts are the first to bloom.
8 series. 8 series belongs to noble and elegant series. There are not many models in this series, but they are also very distinctive. This series of machines has unique modeling and exquisite shell materials. The classic 83 10 is exquisite in appearance, compact and easy to use, and it is also Nokia's first mobile phone supporting GPRS. 88 10, a classic sliding model pioneered by Nokia, is a full-weight all-metal jacket. Its later descendants 8850 and 8855 carried forward its lofty spirit. Thin and compact 82 10 and 8250 are the mainstay of Nokia's low-end market, and many people still like them. Finally, I have to mention 89 10, the first one to press the side key of the fuselage automatically lifts the fuselage, keyboard and titanium shell. It exudes the breath of its king to the world.
Series 9. Series 9 belongs to the personal assistant series. This series combines the functions of communicator and PDA, both of which have the same appearance as notebook computers and powerful personal information management functions, making business people even more powerful. This series has few goods in China, the configuration is in the forefront, and the price is also expensive.
Special series, currently there are two models, N-Gage and N-Gage QD. Instead of using numbers as a model, it is marked by more dynamic English letters and catchy English pronunciation. Both are game phones. N-Gage is not successful, but it is of great significance: the first real gaming mobile phone. QD has improved a lot in gameplay, which is in line with the positioning of its gaming mobile phone. Moreover, the cost performance is outstanding, and a S60 smart phone with a man-machine interface of more than 2,300 yuan is very attractive. QD will definitely become a classic.
The arrangement of each series and model of Nokia is also regular. We might as well study:
The model number is XX00, such as 3300, 6600, etc. These are the most distinctive and functional models in this series. 3300 is an MP3 music mobile phone with obvious positioning and great charm. 6600 is a classic.
The model is XY00, such as 2100,3100,3200. These machines are the main models in this series. Nokia's first GSM folding machine 7200 is an example. Among them, the model of X 100 is more important, and the positioning of X 100 is the main model in its series. Observing the sales of these X 100 models, we can see that this is indeed the case. X 100 models are all models with very stable sales and good reputation. They are the main force for Nokia to occupy market share.
The model is XY 10, such as 32 10, 55 10, 76 10, 88 10, etc. Most of them are mobile phones with some new Nokia functions or innovative significance. For example, 32 10 is Nokia's first mobile phone with built-in antenna. Many new functions and ideas are presented to the world for the first time on XY 10 model.
The model is XY20, such as 3 120, 3220, 6820, etc. These machines are generally based on the same model as their XY position number, which is more perfect and mature than the previous models. For example, 3 120 is based on 3 100, and 3220 is based on 3200. 3 120 inherited the performance of 3 100 and replaced it with a chrome-plated silver shell, which is called 3 100 suitable for young business people. 3220 has the functions and features of 3200, such as changing inserts at will, and using the "flash message" pioneered by Nokia.
The model is XY30, which is basically a mature and perfect summary of the previous XY00 model. Such as 3230, 6230, 6630. Among non-smart phones, except the screen 6230, the function is the strongest. 6230 is definitely the strongest of the 6 series in 2004, and it is also a hot-selling model in the market. 3G mobile phone 6630 is one of Nokia's strongest mobile phones at present, and all configurations are in the forefront. 3230 not only inherits the personality of Series 3 with its unique shape, but also enriches the functions of Series 3 models by adding an intelligent operating system.
The model is XY40, which is not very popular and not very successful.
The model is XY50, most of which are powerful mobile phones of their own series, and some of them are smart phones. For example, 7250 and 7650 of the nobles in the 7 series, and 3650 in the 3 series.
The model is XY60, and most of them are smart phones. Such as 3660 and 6260.
The model number is XY70, and the new model suffix. At present, there are three models: 6 170, 6670, 7270. It is a supplement or another interpretation of different market divisions of the same series of vehicles. For example, compared with 6630 and 6670, the function is slightly simplified, forming another grade choice. Compared with the 7200, the 7270 keeps the appearance of the folding machine, improves the screen and adds some functions. The important thing is that the shape of 7270 is retro and elegant, not the fashion style of 7200.
The model number is XY80. If 2280 of CDMA network is excluded, it is the new model suffix. There is only one model at present: 7280. Like the shape of lipstick, there is no keyboard design, and the red, white and black colors are retro and elegant. Absolutely eye-catching.
There is only one model XYZ2: 2 1 12, which is a CDMA mobile phone.
The model is XYZ5, except that 3355, 8855 and 6255 are another version of XYZ0 with CDMA network. For example, 3 105 is relative to 3 100, 3 125 is relative to 3 120, and 6225 is relative to 6220. Usually, the function of CDMA version is a little different from that of its brother in GSM version. For example, 3 100 is a fourth chord and 3 105 is a 16 chord.
The model is XYZ8, which can be regarded as a variant of its XYZ0 model. For example, compared with 6 108, 3 108 and 3 100, 6 108 has outstanding features of handwriting input. It seems that these two 8-digit mantissa machines are specially designed for China people who are used to writing Chinese characters, and they are listed in Chinese. In addition, relative to 1 108, the green backlight of 1 100 is changed to white, and it becomes 1 108. 3 128 is a folding model only available in Chinese mainland.
Introduction of Motorola series mobile phones
Among the names of mobile phones, the first is the brand name "Motorola". The first letter after the brand name indicates the series to which the mobile phone belongs. At present, Motorola mainly has the following five series of mobile phones.
L A series: always leading the trend and technology, that is, models with cutting-edge technology, such as A780 and 3G smart phone A1000; ;
L V series: personalized folding models with popular styles and reasonable functions-fashionable mobile phones, such as V600, V 17 1, etc.
L T series: practical, functional and high-performance mobile phones for business applications-business models, such as T720.
L E series: it focuses on audio-visual entertainment functions, and is aimed at young people, emphasizing entertainment functions-entertainment or youth models, such as E398；;
L C series: low price to meet daily communication needs-entry-level mobile phones, such as c 381;
In order to avoid confusion, Motorola tries not to use the names used before when naming new models. For example, Motorola will not name its new mobile phone after A720, because it already has T720.
Introduction of Sony Ericsson series mobile phones
Sony Ericsson inherited many features of the original Ericsson brand, including the arrangement of mobile phone serial numbers. At first, its mobile phone models were as follows:
L T series: this is the basic mobile phone series of Sony Ericsson, with prices ranging from entry-level to high-end, which is a basic trend of Sony Ericsson's classification development.
L P series: smart phones are independent series with high technology content.
L S series: sports mobile phone, suitable for young people who like sports. However, this series has not released a mobile phone.
L Z series: fashionable mobile phones, generally folding mobile phones.
With the increase of product line, Sony Ericsson launched a new mobile phone model series differentiation in 2005, while the mobile phone models at home and abroad remained the same. Some mobile phones add a "C" (special for China) after the model to distinguish the models sold in China, such as K500C.
L T series is a straight mobile phone;
L Z series is a folding mobile phone;
L P series is a smart phone;
L K series is a double-sided design mobile phone;
L S series is a rotating mobile phone;
L J series is a straight mobile phone with no camera function;
L At the same time, the new W series represents the Walk-man mobile phone.
Introduction of Samsung series mobile phones
In the past, Samsung divided mobile phones into four different types: fashion mobile phones, business mobile phones, technology mobile phones and practical mobile phones.
L Fashion mobile phone: The basic driving force of this kind of mobile phone is gorgeous shape design and good reputation.
L business mobile phone: focus on function and efficiency.
L high-tech mobile phone: high-tech model. This kind of mobile phone will be the first model adopting digital fusion technology.
Practical mobile phone: This kind of mobile phone occupies the largest market share. The selling point of this kind of mobile phone is its low price and simple use. This kind of mobile phone belongs to the mid-range mobile phone.
Although Samsung's classification method is simple on the surface, R200 and R2 10 are neither practical nor fashionable. However, some models, such as N400, are between business mobile phones and fashionable mobile phones. Because N400 has all the functions of business mobile phones, fashionable appearance and an antenna that can automatically expand and contract, N400 looks more like a toy than a real mobile phone. Another model N500 also belongs to this kind of mobile phone, which can be called a fashionable and practical mobile phone. Samsung's mid-range mobile phones are usually classified as fashion & category; Classic category.
Since the spring of 2003, Samsung has adopted a new classification method. The last few mobile phones with the old classification method are: A800, R2 10, N620, S500, T400. Since the second quarter, all products have adopted a new classification method:
L P series (Premium): the top model with new technology and multimedia functions.
Exclusive: a stylish model with unique style.
L D series (luxury): luxury business model.
L X series (generation): suitable for the new generation of mobile phones, with fashionable appearance and emphasis on entertainment functions.
L C series (classic): classic appearance and practical function.
Massachusetts Institute of Technology, PDA, smart phone.
L Z series: UMTS mobile phone.