Sony is Japanese.

Sony (English: Sony Corporation; Japanese: Sony Corporation) is a world-renowned large-scale comprehensive multinational conglomerate in Japan. The headquarters is located at 1-7-1 Konan, Minato-ku, Tokyo, Japan. Sony is the world's largest manufacturer of audio-visual, electronic games, and communications products. Its brands include Xperia, Walkman, Sony Music Entertainment, Columbia Pictures Group, PlayStation, etc.

On March 28, 2019, Sony Chairman Kazuo Hirai announced his retirement. He officially retired on June 18 and was handed over to the company's former Chief Financial Officer Kenichiro Yoshida. In 2020, excluding one-time factors such as equity transactions, tax rate differences, inventory write-downs, and COVID-19 Global Assistance Fund expenditures in this fiscal year, operating profit increased by 20% year-on-year, and net profit increased by 64% year-on-year.

Brand Introduction

In the 21st century, the Sony brand is weak in the electronics business. According to the "2005 Brand Value Ranking" released by Interbrand in the United States in 2005, it fell from 10th to 18th. In the "2005 Global 2000 Largest Enterprises" released by Forbes on February 28, 2005, Sony's ranking fell from 2nd in 2004 to 23rd. In 2013, the top 500 Asian brands were released, and Sony ranked 4th.

However, Sony has created a mythical and glorious history in the past and has not lost the favor of consumers because of the temporary downturn in its consumer electronics business. On August 31, 2005, Asian Integrated Media commissioned the international survey agency Synovate to conduct the "2005 Asia's 1000 Best Brands" in many Asian countries and regions. Sony ranked first for the second year in a row.

The above content refers to Baidu Encyclopedia-Sony