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How to name a trademark

1. Fit the industry or product: the name of the trademark should have the characteristics or advantages of the product, so that customers can understand the product from the trademark name, highlight its own value characteristics, and attract the attention of customers; 2. No Exaggerated publicity: Trademarks have influence and publicity. Exaggerated publicity will cause consumers to buy products that do not meet expectations, so the name of the trademark must be realistic; 3. Do not plagiarize well-known trademarks: When the trademark is registered, it is found to be too similar to other well-known trademarks. Similarity will cause the trademark registration to be failed. Before choosing a name, you can go to the relevant website of China's trademark management to inquire; 4. Do not use uncommon or difficult-to-pronounce words: the name should be pleasant and easy to pronounce. Uncommon and difficult-to-pronounce words will affect the promotion of the trademark.

1. Fit the industry or product

When naming a trademark, many bosses like to use words with auspicious meanings, so the trademark name becomes a blessing word, which leads to The trademark name cannot reflect and fit the product, making consumers confused about the products and effects it sells. Even if the name is registered, it will be difficult for consumers to understand what our products are, and it will not be able to accurately attract customers in need. The name of the trademark should have the characteristics or advantages of the product, so that customers can understand the product from the trademark name, highlight its own value characteristics, and attract the attention of customers.

2. No exaggerated propaganda

Trademarks are very influential and promotional, and products with registered trademarks are easier for consumers to trust. Therefore, the state does not allow false propaganda and exaggerated propaganda in trademark law, because this will cause consumers to buy products that do not meet their expectations. Exaggerated publicity refers to expanding the value that a product can provide. For example, when registering a trademark for a health product, the effect of the drug is only to supplement nutrition and strengthen the body, but when the merchant named it, he used the meaning of the name to cure all diseases. It's exaggerated propaganda.

3. Do not plagiarize well-known trademarks

If a trademark is found to be too similar to other well-known trademarks during registration, the trademark registration will be rejected. Before naming, you can go to the relevant websites of China's trademark management. Make an inquiry. A trademark is the identity of a product. It is independent and does not allow other similar products to confuse the user.

4. Don’t use uncommon or difficult-to-pronounce words

Whether it is naming a company, a brand, or a baby, it is important to make the name pleasant and easy to pronounce. The function of a name is to spread it among people continuously. If you want the process to go smoothly, being nice and easy to pronounce is an essential condition. People do not have a strong memory for complex and rare characters, so it is not suitable to use uncommon or difficult-to-pronounce characters for brand names.

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