Zhonghui Design (professional trademark design company) answers:

Trademark (Logo) is the visual representation of a company or product. A good trademark can help a company build its brand image, win market share, and bring more business opportunities. Here are some logo design tips to help you create a great logo.

1. Understand the brand and competitors

Before designing a trademark, you need to fully understand the corporate brand and determine the brand’s positioning, target audience, cultural background, core values, etc. As well as analysis and comparison of the main competitors in the industry and their logo characteristics.

2. Find loopholes and opportunities

It is very difficult to carry out differentiated design among a large number of brand logos. Therefore, you first need to look for differences or gaps with existing brands. Don't risk being too similar to other logos. They can be displayed in cartoon, metal, simulation, creative and other unique ways for higher quality.

3. Simple and easy to understand

Good trademarks are often simple and clear, and can be easily remembered and recognized. Therefore, elements and colors should be used as little as possible in the trademark design process. , but need to ensure high visibility.

4. Visual impact

Visual impact is a must-have feature of a good trademark, which helps consumers remember the brand. Shock and attraction can be created through color, shape, pattern and other elements.

5. Color scheme

Color is a way for people to receive information. Choosing a detailed and specific color scheme can express the brand purpose and cultural value. Factors such as brand positioning, audience personalization, and final industry color diversity should be considered when choosing color matching to achieve the right effect.

6. Originality and Repeatability

Trademarks need to have independent innovation and design points to avoid plagiarism or similar trademarks. At the same time, vivid themes, clear style, detailed translation and repeatability are also crucial to ensure that the logo will be displayed correctly.

7. Testing and modification

After completing the trademark design, it is necessary to conduct testing and evaluation in actual application to verify whether your understanding meets market expectations and customer needs. In addition, on the basis of preliminary testing, refined revisions were made to the trademark to further enhance its coverage and application value.

In short, a successful trademark should not only have independent characteristics and readability, but also be able to leave a deep impression in a short time and be consistent with the brand's core values ??and target audience. Based on the company's characteristics, culture, and products or services, following the above trademark design techniques and principles will help us create a competitive trademark.

Zhonghui Design’s original trademark design work

The above content is answered by the professional trademark design company Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). I hope it will be helpful to everyone.