Franchise is the ongoing contractual relationship between the enterprise organization, or the franchise chain head office and the franchise store. According to the contract, a unique business privilege must be provided, plus unconditional assistance in (personnel training, organizational structure, business management, product supply and marketing). The franchise stores also need to pay corresponding compensation.

There are many types of franchising business forms, which can be roughly divided into voluntary franchising, entrusted franchising and franchising according to the investment ratio and operating methods. The so-called franchise means that the headquarters authorizes the brand to be used by franchise stores. In other words, the headquarters must first own the brand before it can be authorized to franchise stores. In other words, the headquarters must first obtain a trademark registration certificate issued by the Trademark Office of the State Administration for Industry and Commerce. Extended information

TM is the copyright mark used during the registration and review period of a trademark. TM is the abbreviation of English trademark, which means that the trademark has been applied to the National Trademark Office and has been issued by the National Trademark Office. The "Notice of Acceptance" is issued and the opposition period is entered. This prevents others from filing repeated applications and also indicates that the existing trademark holder has priority to use the trademark.

The circle R is the mark of "registered trademark", which means that the trademark has been applied for registration with the National Trademark Office and has been reviewed and approved by the Trademark Office to become a registered trademark. The R in the circle is the first letter of English register. Circle R is a copyright mark that can only be used after the review period and approval.

Only registered trademarks are protected by law. Registered trademarks have the characteristics of exclusivity, exclusivity, and uniqueness. They are exclusively owned by the owner of the registered trademark and are protected by law. No enterprise or individual may use it without the permission or authorization of the owner of the registered trademark, otherwise they will bear infringement liability.

Reference: Baidu Encyclopedia-Join